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YOUR FRIENDS' ACTIVITY

    Study finds family films do not portray females equal to males

    Girls rock, and the entertainment industry needs to recognize it.

    That's the mantra for The Geena Davis Institute on Gender in Media (GDIGM), which recently released a study that found that content creators are aware of gender imbalances in family films and want to give female characters their due.

    The study, "Changing the Status Quo: Industry Leaders' Perceptions of Gender in Family Films," also found that content creators, such as movie director or TV show writers, believe gender equality is important, and not that difficult to attain - particularly when it comes to family-friendly programming.

    Madeline Di Nonno is the Institute's executive director and spearheads See Jane, a program which works cooperatively with entertainment industry to encourage story lines that are gender balanced and promote women in positive ways. In an interview with genConnect, Di Nonno told us that producers and directors are creating great female characters; however, change will not happen overnight.

    Di Nonno noted that 500 to 600 movies are made a year, but it can take five years for an animated film to be finished. So, we should see progress in females' roles by 2015. Meanwhile parents should take a role in shaping the way children internalize what they see on the screen.

    "Parents should watch shows with their children and use mitigating language if there's a theme where there aren't enough female characters," Di Nonno said. "Ask your children, 'Do you think a girl could have played that character?'"

    The Geena Davis Institute on Gender in Media, founded by Academy Award winning actress Geena Davis, aims to increase awareness of the importance of females' role in entertainment. Six years ago, while watching children's television programs and videos with her young daughter, Davis noticed a large imbalance in the ratio of male to female characters. She then began to raise funds to research gender in children's entertainment.

    The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that the organization says still has not improved. The organization's previous study, "An Examination of Gender On Screen and Behind the Camera in G, PG, and PG-13 Films," found that within films especially geared towards children and families, female roles remain not only scarce, but highly sexualized, stereotyped and marginalized.

    Davis' own career has included roles as as baseball player in the favorite film, "A League of Their Own," the country's first female president in the hit ABC television show, "Commander in Chief," and a female pirate in the film, "Cutthroat Island."

    One important finding of the study was that content creators do think gender equality is not only possible, but very important, particularly in family-friendly films.

    What do you think? What family-friends films of recent and past years do you think did a poor job portraying women?

    Click here for more findings from the study.

    For related stories on genConnect:

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    11 comments

    • Dan  •  1 year 0 months ago
      If you want strong female role models, look at the show NCIS. You've got Kate (deceased ncis agent), a former head of security for the president of the united states on air force one. Jenny, the longest running ncis director, and the only director and woman who is/was an equal match to gibbs. Ziva, a former mossad spy who speaks 13 languages, recently became a u.s. citizen, and a current ncis agent. Then you've got my personal favorite, Abby, a goth chick with a genius IQ who can kick butt one minute, be scared out of her wits the next, and can work every forensic machine known to man (or woman). Add to that, she also knows american sign language and has a mastery knowledge of computers.
    • Pajama Naruto  •  1 year 0 months ago
      Wow; you're just now figuring this out? -_-
    • Ron  •  1 year 0 months ago
      Good Grief, has anyone seen tangled? Lets go and created a non existent issue shall we. And I agree with dubs, men are shown as stupid, immoral, , uneducated, morons without any communication skills, unintelligent, bumbling, insensitive morons without any modesty or dignity. I for one am pretty tired of it.
    • Doug S  •  1 year 0 months ago
      In most family films, the men are portrayed as stupid, bumbling fools who need women to save them from themselves. A refreshing about face was done in Hitch, where Eva Mendes was the bumbling fool, needing to be saved from herself.
    • Robin J. Sky  •  1 year 0 months ago
      Dubs: Because men in movies are NEVER portrayed as strong, moral, confident leaders without the slightest hint of sexualization.

      Actually, now that I think about it, I don't think Hollywood EVER portrays ANYONE as strong, moral, and confident without a hint of sexualization. C'est la vie, yes?
    • Megan C  •  1 year 0 months ago
      One family film that I can think of that fits in with the feminist range are the Shrek movies because not only is the female ratio is considerably higher but also they are not as stereotyped or sexualized. In the films, you have Princess Fiona, Dragon, the Fairy Godmother, the Queen of Far Far Away, the Ugly Stepsister, as well as others. At least in those movies the reason why the male characters outnumber the females is because most of the characters were from the traditional fairy tales in which they were traditionally viewed as male. No one can imagine a female Gingy, Pinocchio, Big Bad Wolf, Puss in Boots, Three Little Pigs, or the Seven Dwarfs. Still, I think the Shrek movies do a fairly okay job a portraying women better than many family films.

      Another one I would add would be Finding Nemo in the case of Marlin's companion Dori whose only indication that she is a female is that she is voiced by Ellen DeGeneres. Dori is the main female character in the whole film and one of the only few female characters in any family film not portrayed as a love interest to the protagonist. In fact, because Marlin and Dori are different species of fish, the odds of a romance blossoming between them would be impossible. Not to mention, Dori is also flawed in many different ways such as her struggles with memory and only manages to prove her strengths much later as she and Marlin continue to search for Marlin's son Nemo. Yet, by the end of the movie, it is very clear that Dori proves to be indispensable to Marlin in regards to finding his son.
    • Dubs  •  1 year 0 months ago
      Oops../wear typo....gotta watch out for the spelling/grammar trolls.
    • Kayla  •  1 year 0 months ago
      Films and television shows in general don't portray anyone equally.
    • A.  •  1 year 0 months ago
      what about "The sound of Music"? She was a strong sassy Nun defeating Nazis with Music!
    • fish  •  1 year 0 months ago
      I definately think it is important, especialy for childrens shows and movies. One thing I have noticed is that when a woman/girl is stronger than usual she is usually bad. Ever notice that?
    • Avery  •  1 year 0 months ago
      One thing that always bothered me is that there are no main female characters in ANY of the pixar movies.

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