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    The great Baby Einstein scam

    Of course it was too good to be true.

    The New York Times reported Thursday that Disney is offering a refund to buyers of its ubiquitous "Baby Einstein" videos, which did not, as promised, turn babies into wunderkinds. Apparently, all those puppets, bright colors, and songs were what we had feared all along-a mind-numbing way to occupy infants.

    This news has rocked the parenting world, which had embraced the videos as a miraculous child-rearing staple. Videos that make your kid smarter while you prepare dinner? Genius!

    Or not. According to the article, the American Academy of Pediatrics recommends that children under two years old stay away from watching screens. In the letter threatening Disney with a class-action lawsuit for "deceptive advertising," public health lawyers hired by Campaign for a Commercial-Free Childhood cited a study which found a link between early television exposure and later problems with attention span.

    For many parents, this was the most unsettling of "duh" moments, and a confirmation that nothing, when it comes to child-rearing, is as ever easy as we'd like to make it. So why were we so quick to seize on Baby Einstein videos as technological tutors?

    Call it the perfect storm of parenting. Who doesn't want to believe that there is a magical, wondrous, no-parental-guidance-required product that will turn their kids into Mensa members? The combination of our lack of time, our paranoia over our kids performance, and our faith in technology primed this generation of parents to accept the clever advertising around "Baby Einstein" as truth, just as parents before us have seized on corporal punishment, or the teachings of Dr. Spock.

    Still, the idea that a caper this big could be pulled off (according to the Times, in "a 2003 study, a third of all American babies from 6 months to 2 years old had at least one 'Baby Einstein' video") is mind-boggling. Disney's refund is about as close as we're going to get to an actual admission that we were sold snake oil, and it casts a pall over the other "educational" toys out there.

    So now what? Lose the Leapfrog? Whisk away the Wii? How do you plan on keeping (or cutting out) technology in your child's life?


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    2,767 comments

    • Ally'AlicynLovessYouu  •  3 months ago
      Science depends on technology more than anything so why do they try to say "Cut it out" when they ARE the inventors.
      Get real.
    • Morgan  •  10 months ago
      I remember growing up learning how to read with Read Between the Lions and I figured Baby Einstein was similar so my boys watched a few, but they only payed attention for a while (their three) still they learned colors and shapes pretty well. Now they have a leap frog..im questioning involving technology in my children's educational process anymore.
    • Bridget  •  11 months ago
      True geniuses are BORN not something you teach with flash cards. You can teach your child to read at an early age,but they must want to.
    • Skipp  •  11 months ago
      The Gen Xer's out there remember School House Rock. Saturday mornings on KABC in the late 1970's. I learned verbs, nouns, interjections, "conjunction juction what's your function", pronouns, adverbs, how a bill becomes a law, USA history, three branches of government, inventions and inventors, electricity...etc.
      I still have those songs embedded in my head. And it was all educational stuff that you needed to know. Like grammar and math. Didn't make us brilliant genius's, but was very educational. And it was free on channel 7 every weekend.
      I love how all these moms come here to write a half page essay on how smart their child is. Like anybody else gives a crap! Save the ego for someone who cares!
    • lycia  •  1 year 4 months ago
      what about the "magic english" by disney?
    • Janine  •  1 year 2 months ago
      What false claims did they make. I own the complete series and did not expected the videos to have any significant impact on my childrens' cognitive abilities... Nor can I see any claims on the boxes or cases that would lead me to think they would.
    • amanda s  •  1 year 7 months ago
      My son liked them ... they kept him amused when we drove somewhere on the motorway etc when he would otherwise be upset. If an half hour baby video made a 3 hour journey more bearable for him and me then GREAT!! Not everything a child does has to be about education sometimes it can be about fun or just passing time....
    • Valerie  •  2 years 0 months ago
      where do we go to get the refund?
    • Glenn & KimberlyG  •  2 years 3 months ago
      Anyone who thought you could sit your child infront of these videos and their child would become a genious is just an idiot. I don't believe that is how these videos where intended to be used. My son has started using these videos at about 10 months. By the time he was 1 1/2 he knew all his shapes, colors, numbers and letters. The reason i believe we had success is that we used these videos as interactive entertainment. Either my wife and I would sit and with our son and watch and interact with the videos. We emphasized the colors, shapes, etc. We are more than pleased with Baby Einstein products. Quit being a lazy parent and interact with your child. These products are not THE tool they are A tool.
    • Vanessa  •  1 year 10 months ago
      What about "Your Baby Can Read"?
    • RobB  •  2 years 3 months ago
      SUE happy liberal whiners in their finest hour. EXACTLY stated in numerous posts as people that have to blame someone or something else for their problems. Sickening. Take time to nurture your children, not plop them down in front of the idiot box. Play a little classical music, and read to them. But I guess the liberal yuppies haven't the time for their kids. They get what they pay for. DUMBARSES.
    • Amy M  •  2 years 3 months ago
      If you read the box of any baby einstein product it tells the parent how to interact with their child while they use the toy, dvd, or book. THE PARENT is supposed to be the teacher NOT the DVD.
    • golfnut  •  2 years 3 months ago
      this is such bull$hit! both my kids loved the Einstein videos and both are in honors w/straigh A's! take that you haters!
    • Susy  •  2 years 3 months ago
      Never heard "School to be a Parent". Rushing everyday with short time to finish chores at home after work day, there is almost no time to share. Nevertheless, new technology don't teach to how to hug,kissand tackle in bed to your precious gift in life.
    • Topher  •  2 years 3 months ago
      Ok, so I've been working at babies r us for the last 2 years and since I got the job there I've been saying these are pointless. All I've known growing up is that you're not supposed to put a kid under 3 in front of the tv. When will parents learn to actually teach their children a little and be real parents rather than letting the screen raise your child for you?
    • nikeforged  •  1 year 11 months ago
      Capitalizing on a niave society. Too bad most people can't figure out that they're getting f#$%ked worse than this...
    • L808  •  2 years 1 month ago
      I for one love baby einstein dvd's and their products. I bought the dvd's books, interactive games, dishes, and entertainer. I don't feel there is anything wrong with the products as long as you don't have your child on it all day, and you sit down with your child pointing out the shapes, counting the numbers, doing the sign language signs with them etc... I sit with my son with his einstein books, and other books pointing out all of the pictures telling him what they are so on so forth. He can count to 12 and he's only 1 yrs 7 months old! He can identify his shapes. We go through that with his baby einstein shapes dvd, and I also play toys with him that have the different types of shapes, along with his books. You shouldn't rely on dvd's, tv shows, games... to help your child progress. A parent needs to participate with their babies/children to help them learn day to day. I don't blame the videos, or media. I don't feel that they created these dvd's and products for parents to soley rely on them for their childrens development. It's the type of videos that parents "should" be sitting down with their child/children and interact with them. Anywho, to each their own...
    • Michelle  •  2 years 3 months ago
      My children are 2 and 5 and we have enjoyed Baby Einstein. I was never under any impression that it would make my children geniuses and I honestly never heard the company claim that. The Baby and Little Einstein books and videos have obviously had a lot of research, time, thought, and effort put into them. We share them together and it gives us another way to work with basic concepts while enjoying and learning about art and music. I feel bad for the people who have worked so hard to provide a quality product for families are being dragged through the mud now and accused of scamming people.
    • rockin' mom  •  2 years 3 months ago
      I never thought these would make a genius out of my daughter, but I did use them and she actually learned from them. Why in the hell are there so many frivolous lawsuits????? Get real people! And if you want to make money...GET A JOB!!!!! Stop suing everyone you see.
    • Nonerz  •  2 years 3 months ago
      personally, we loved the videos but they were a SUPPLEMENT, not a SUBSITUTION to my hands on teaching. My daughter is bright, interactive, inquisitive & engaging...not at all a zombie! Anyone who expects a genius child just by watching the DVD's is kidding themselves...we did a LOT of reading, talking, playing, and sign language to develop that growing brain! =)