Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    Younger Kids Eager to Wear More Makeup

    By Tara Weng, GalTime.com

    If you're noticing that younger girls are starting to look more mature (or more colorful), you're not losing your mind--according to new research. The research, furnished by Mintel reveals that 61% of girls aged 9-11 would like to wear more makeup than their parents allow. Makeup manufacturers, not surprisingly, are happy to oblige.


    Plenty of Products For Tweens/Teens

    "Between reality stars like the Kardashians and bestselling books like Twilight and Hunger Games, character merchandising plays a large role in how manufacturers are marketing makeup and accessories to the tween and teen crowd and parents might struggle to keep their children from wanting a part of it," notes Kat Fay, senior beauty analyst at Mintel.

    Related: 7 Questions You Should NEVER Ask Your Tweens and Teens

    "In order to attract this group and get support from parents, products must be subtle in appearance and emphasize that ingredients are safe for young skin, while still playing on the books and TV shows that tweens and teens find appealing."


    Setting Limits

    With this in mind you can only imagine how protective and cautious moms are. Michelle Gurel, mother of two girls aged 7 and 9, says she thinks she has a good handle on the makeup dilemma with her girls.

    "In the past, I have let them have the lightest dusting of PALE blush or eye shadow. It was a sort of pick your battles kind of thing. They see me put on makeup every morning so I want to be mindful of how I frame its use. Once the novelty wore off, though, they rarely ask anymore," she says.

    Related: 7 Questions You Should NEVER Ask Your Tweens and Teens

    Back to the report, though: When it comes to regular usage, nearly 40% of girls aged 9-17 say they wear lip gloss or lip stick every day while 33% report applying mascara daily. Eyeliner was used daily by 27% of the girls asked and foundation was used by 16% on a daily basis.


    Moms In the Mix

    The good news (depending on how you look at it) is that more than half of all the teens indicated that their moms helped them make their cosmetic choices. This did vary greatly by age however.

    As anticipated, tweens were most likely to rely on their mothers to help with the purchasing decisions, while only 39% of girls aged 15-17 said they need (or want) mom's help. In addition, 78% of this older segment say they buy whatever looks good on them, while only 36% of tween girls agree with that statement.

    More from GalTime:


     

    19 comments

    • sabyna  •  Bucharest, Romania  •  3 months ago
      Make-up for a 10 year old? Are you serious? Blush, lipstick, foundation? On a child's skin? Why would you, as a parent, allow a child to use something like this? I get mascara, lip gloss in high school. It doesn't matter that they see you applying make-up every morning, you're the parent and you have a certain age.
    • dani  •  3 months ago
      Seriously?!?!??!? I must be waaaaaay out of it because I have never even HEARD of a 7-9 year old who wore make up, except in play parties or dress up. My 9 year old isn't even concerned about it at ALL. She and I paint our nails, (if that's considered makeup of some kind) but she will NOT be wearing makeup until her mid teens! Why? I just dont get it! Why would you need to sexualize a child? Being an adult is hard enough let them be kids for as long as they can! None of the kids my age wore make up until 13 at the very least. I don't know any of my daughters friends who wear it. I guess I just don't understand the parents who would let a 7,8,9,10 year old wear it on a day to day basis!
    • Runa  •  3 months ago
      Most young girls have no need of makeup. However, there are some cases where parents should use their judgment. I knew one girl in sixth grade who had a long, prominent scar on her cheek from where she was attacked by a feral dog. While makeup didn't hide the scar entirely, it reduced the appearance enough that she didn't get teased as badly as she did in elementary school. Some girls also get pretty horrible acne at that age (believe me; I had acne scars by fifth grade), and a little bit of non-comedogenic makeup and concealer can help them feel more confident. I'm generally not a proponent of hard-and-fast age limits anyways; every kid is different, and their parents should know them well enough to make appropriate limits.
      • Amber 3 months ago
        I wish my parents would have understood this. By the sixth grade, I had horrible cystic acne all over my face, chest, shoulders, and back. I was always teased mercilessly through middle school until they home schooled me for eighth and ninth grade. Little did they realize that a little bit of concealer and foundation would have kept me in school for those years and possibly have made me perform better before then, since I wouldn't have had such bad anxiety with many physical symptoms that kept me out of school.
    • Vicky  •  Washington, District of Columbia  •  3 months ago
      So a 17 year old is considered in the "tween" age group? This survey is obviously extremely skewed. You cannot take a survey of girls aged 9-17 and make an accurate statistic. Of course most 17 year olds will wear make-up and eschew the facts! Focus more on the younger kids for the truth behind this all.
    • Joy in Seattle  •  3 months ago
      Remember the 80's? I wore lots of makeup when I was in middle school. Blue eye shadow caked on in 6th grade! Kids aren't wearing it earlier, you just grew up and got lame.
    • Jojo  •  3 months ago
      I dont get it why mess up your kid's skin with make up?? Let them stay as natural as they can for as long as they can hello kitty lipgloss you find at the target dollar bin ok!!
    • Abby  •  3 months ago
      I'm seventeen now and I honestly don't remember being obsessed with makeup in my younger days. I think I probably started wearing lip gloss in 5th grade or so... but not really as "makeup." We never really considered it that at my house... it was more of a novelty item that was fun to play with. I don't think I wore mascara or foundation until about 8th grade, and then, it probably looked cakey because I hadn't quite figured out the "less is more" thing yet. Now, on a normal day, I wear concealer (for zits--if I have them--and dark circles), mascara, and a bit eyeshadow that I use more like eyeliner. If I'm getting dressed up for something or I know I'm going to be onstage, I use a bit more, but never a lot.
      • Abby 3 months ago
        Excuse me, a bit OF eyeshadow.
    • Jocelyn  •  3 months ago
      I'm gonna do what my mom did. She told me I could wear makeup when I turned 13, but only if I agreed to wash all of it off every night. So I of course went crazy for about 3 months doing full makeup every morning. After that I got tired of the extra time it took to put it on and then the routine to get it all off. So I pared WAY down but the wash my face and moisturize routine stuck which is why I don't look my age. Thanks mom!
    • armywife-00  •  Springfield, Missouri  •  3 months ago
      Wow, my ten year old does not wear any makeup. There are no "pick your battles" in this house. There are rules that are expected to be followed. Thankfully my daughter could care less about makeup unless her and her friend are playing around in the house. Even then she barely puts any on.
    • HotMom  •  3 months ago
      When my 7 year old daughter told me she needed to wear makeup like I did so she could be beautiful, I quit wearing makeup altogether for a few weeks. I took the time to explain to my daughter how she and I were both beautiful without it, but there were appropriate occasions for MOMMY to wear it. She has since decided that she is far more beautiful without it. Just like mommy is.
    • Tabitha  •  Pullman, Washington  •  3 months ago
      By the time I was 12 I wanted to wear make up but only cause I had acne and wanted to cover it up so I wasn't getting made fun of as much. I took me till I was like 16 to really apply make up so it looked decent.
    • !Shanksta-Gangsta!  •  3 months ago
      I was one of those girls who wore makeup as a tween, im not sure maybe 13 or 15 but i even wore when i was younger (playing in my mothers makeup of course) so this really isnt surprising. I think the most i wore was just eyeliner and eyeshadow, no foundation ,blush, lipstick cause i didnt know that much about the make up world then. Im 20 now and wear it less now actually, i think i just kind of got lazy with it.
    • A Yahoo! User  •  3 months ago
      iv never heard of 7-10 year olds wearing makeup but teens my age some look sluty cuz they wear to thick eyeliner
    • Okami  •  Jackson, Mississippi  •  3 months ago
      I wore very little makeup (mostly for special occasions) when I that young. Now there are a lot of women who complement me on how beautiful my skin is. My Suggestion is let tweens wear mascara and lip gloss, maybe eye shadow on special occasions. True beauty comes from confidence, not something out of a tube.
    • ChiChi  •  3 months ago
      I only recently started wearing foundation and powder (I just turned 16). This was probably September when I started and before that I wore only eyeliner and mascara. I have an un even skin tone and my cheeks have a natural blush, plus all those wonderful acne out breaks, I feel more comfortable with foundation. I was in 7th grade when I started getting into all the hair, clothes and makeup stuff. Im considered "goth" by many so I wasnt too concerned with it. Black eyeliner (not heavy) and mascara went a long way for me when I was younger. Its a shame these young girls feel the need to look more grown up.
    • A Yahoo! User  •  3 months ago
      is 13 to young to be wearing a little eyeliner?
    • Nate  •  3 months ago
      Make up for a tween isn't uncommon today. Too much make up is, however. My 12 year old daughter doesn't like make up that much, but she did start wearing thong underwear.
    • A Yahoo! User  •  New York, New York  •  3 months ago
      It's not surprising that young girls, seeing the Kardashian sisters made up at every moment (and by that I mean that if you turn on your TV at any given moment, you'll see a Kardashian), want to emulate that look. While I don't think young children NEED to wear a full face of makeup, I don't think parents should fight them over the issue. A good compromise would be to let them wear a little lip gloss, maybe a fun color eyeshadow.

      Of course, whether a girl starts wearing makeup at 10, 12, or 15, she'll eventually realize that makeup, while it looks nice when properly applied (and proper application is something that takes some practice), doesn't actually change anything about who you are. I had cystic acne starting when I was about 10 (right around the same time my Aunt Flo started making her monthly visits) and my mother would slather me in foundation, trying to cover the volcano-sized eruptions on my face. It never looked natural, and wearing makeup didn't mean the problem I was trying to cover up went away. There was a long period of time where I was unhappy with how I looked, whether I wore makeup or not.

      When I was about 30 I started going for iontophoresis (electric facial) and that cleared up the cystic acne that two courses of Accutane couldn't clear up. I've been going for microdermabrasion too recently, to clean up the scarring. I still use makeup, but I don't slather it on like my mother used to do all those years ago. Now it's a powder foundation to even out my skin tone & cover up what imperfections the facials and the microdermabrasion have yet to get, some fun eye colors, and a bold lip.
    • Jessica  •  3 months ago
      Make up is COMPLETELY unnecessary. No one needs it.

    Join us on Pinterest

    DAILY SHOT VIDEO

    We apologize. An error has occurred. Please try again.