They say using a familiar name is a way to communicate a dog's personality and that it creates a bond between animals and potential adopters.
"I noticed, when I was looking for my own dogs, people named them these names that were random with no clue into the personality of the dog that you're supposed to make a member of your family," Zarina Mak, founder of See Spot Rescued told the New York Times.
The dog rescue has been naming its animals after celebrities since 2011. Recent adoptees include canines christened Nicolas Cage and Charlie Rose.
Also see: George Clooney adopts shelter dog
Naming dogs after celebrities isn't a new trend - Jennifer Garner and Ben Affleck have a yellow Labrador named Martha Stewart. But using celebrity names as a marketing strategy is.
Badass Brooklyn Animal Rescue began naming its adoptable dogs after celebrities three years ago. The shelter has housed a terrier named Gary Busey, a dachshund mix known as Dakota Fanning and a pit bull named Janeane Garofalo.
Also see: Blind dog's brother acts as seeing-eye dog
The celebrity-naming trend seems to be confined to smaller rescue organizations for now, but if naming man's best friend after the rich and famous continues to increase adoption rates, it'll likely spread.
The Humane Society of the United States estimates that the number of dogs euthanized in shelters has dropped to 3 million this year, down from 20 million a year in the 1970s.