Open up any "style guide" and you'll be met with a long list of wardrobe essentials that "every woman should own." A trench, an LBD, a pair of ballet flats, a white button down, a string of pearls, the list goes on.
While we're not saying those items aren't classic, versatile, and often very necessary, we also think every women already knows how valuable they are. It's hackneyed to tell us we need a classic trench, when we've been told that since we were old enough to read fashion magazines.
Plus, let's be honest: Times are changing. While women still value the importance of looking polished, sophisticated, and timeless, we also want to look unique and modern-something that's difficult to do while wearing dime-a-dozen ballet flats and classic trenches, for example. When every women is told they need the same thing, we run the risk of starting looking similar, even if if we style our essentials in different ways.