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Nearly 100 years ago, Sigmund Freud pondered, "the great question that has never been answered, and which I have not yet been able to answer, despite my 30 years of research into the feminine soul, is 'what does a woman want?'" According to a survey of more than 2,000 women by Ready to Glow, a U.K. campaign launched by several cosmetics companies to promote natural beauty basics over invasive procedures, the answer may be simpler—and cheaper—than the father of psychology could have imagined. While the survey found that women spend at least $20,000 in beauty products over their lifetimes in order to improve their self-esteem, sharing a cuddle or basking in a post-vacation glow feels just as good. Here are their top 20 confidence boosters for women. While some of the results may seem a little superficial, current thinking in social science argues you really can "fake it 'til you make it."