Beauty Breakthroughs of 2012

Meirav Devas, Allure magazine

What's a 13-letter word for innovations? Breakthroughs. Our readers voted for the year's top innovations, and the winners make looking good as easy as the Monday crossword. Among them, a hair straightener that defies frizz for 72 hours and a sunscreen that sticks to wet skin. (Triple word) score.

See more from Allure:
The Top 14 New Summer Hair Ideas
The 12 Best Eye Creams
Vote for Allure's Beauty Blogger of the Year
2012 Readers' Choice Awards

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Photo by: David Cook
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Crest 3D White Whitestrips 2 Hour Express

Start up a movie on iTunes, and these speedy teeth-whitening strips will reveal a red-carpet-worthy Hollywood smile by the time the credits roll.   

How It Works: Most at-home whitening kits don't live up to in-office treatments on two fronts: not enough bleach (dentists recommend more than 7 percent hydrogen peroxide) and scant tooth-to-peroxide contact. This Crest system ... more
Photo by: David Cook
BODY
Crest 3D White Whitestrips 2 Hour Express

Start up a movie on iTunes, and these speedy teeth-whitening strips will reveal a red-carpet-worthy Hollywood smile by the time the credits roll.   

How It Works: Most at-home whitening kits don't live up to in-office treatments on two fronts: not enough bleach (dentists recommend more than 7 percent hydrogen peroxide) and scant tooth-to-peroxide contact. This Crest system addresses both issues with a thicker gel layer of 10 percent hydrogen peroxide to fade surface stains, better-fitting strips with notches that curve around teeth, and a strong adhesive that grips for two full hours.

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