Lately, I've been waking up with Gisele. Every day, one of the world's highest-paid supermodels greets me with a beaming smile and an ebullient "Good morning!"-sometimes while she's striking a yoga pose. It matters naught that the beautiful Brazilian wouldn't recognize me if she fell off the catwalk into my lap. And I'm not concerned that a half-million other people are in on our conversation. Gisele and I are Instagram buddies, and that means we have a connection.
That social media offers stars a middle-man-free link to their fans is old news-even the Pope (@Pontifex) is directly ministering to the flock via Twitter. What has changed is the extent to which celebrities, who used to claim in interviews that they wanted to protect their privacy, are prepared to grant unfettered access to their lives, homes, and misadventures.