Cute Babies Get Silly TV Makeovers
Real babies are adorable. Advertising 'babies' are not. Don't blame parents, blame computer generated imagery, the founding father of advertising's fail-proof pitchman. Take the template of an adorable real baby and add some digital magic, super-human motor skills and middle-aged features and you can sell almost anything. In recent years, animated babies have revitalized brands, spawned angry Facebook groups, and made the kinds of ads you can't look away from, no matter how hard you try.
-Piper Weiss, Shine Staff
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