Exclusive! Taylor Swift's Cute New Keds Campaign Has a Girl Power Twist
by Fawnia Soo Hoo
Fresh off her electrifying-and literally head-banging-performance at the Grammy Awards, Taylor Swift is debuting her latest gig today: fronting the oh-so-sunny spring Keds campaign. Seriously, how cute are the shoes, especially those baby blue ones above? And the SoCal pool party backdrop makes us want to book a flight to LA right now. (This winter is truly and miserably endless!)
But the buzz around the singer's fourth collection for the brand isn't just about adorable kicks in vibrant colors and prints (although, yes, that's definitely part of the package), the campaign, titled "Million Brave Acts," is focused on inspiring bravery and self-confidence in girls around the country.
"The first time I play a new song for someone, I have to pick someone who's going to be honest with me-and that's terrifying," Taylor admits in the video below. "I think that bravery happens to different people in different ways."
This is certainly in keeping with a new initiative on Keds' end, the recently-founded Brave Life Project, which has partnered with the Girls Leadership Institute to offer educational and leadership programs for young women. Their site is filled with all sorts of resources, from style advice to inspiring personal stories. Check out the campaign video, and click on through to see the rest of the images!