The History of Red Lipstick

Women have come a long way in their quest for the perfect crimson pout. Here, ELLE.com walks you through the history of how women (and their men) have made it so popular.

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Photo by: Getty Images

1930s
In the 1930s, marketing and advertising played a huge role in lipstick sales. Helena Rubenstein, founder and eponym of Helena Rubenstein makeup, was the first to advertise lipstick as having sun protection (before SPF was considered important). Also during this time, manufacturers deemed lipstick 'an import part of the war effort', urging women to do their part and buy lipstick.

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Photo by: Getty Images
1930s
In the 1930s, marketing and advertising played a huge role in lipstick sales. Helena Rubenstein, founder and eponym of Helena Rubenstein makeup, was the first to advertise lipstick as having sun protection (before SPF was considered important). Also during this time, manufacturers deemed lipstick 'an import part of the war effort', urging women to do their part and buy lipstick.

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