Justin Bieber's on a Roll—Check Out His New Adidas Neo Lookbook!
by Marianne Dabir
Justin Bieber looooves social media. He pioneered #MusicMondays, started a viral dance craze, and tweeted a sneak peek of his upcoming3-D movie. So it's no surprise that he's embracing the internet for his latest endeavor, an interactive lookbook that rewards fans for all their likes, tweets, and shares.
Adidas NEO's winter lookbook is essentially five short films featuring Justin hanging out in the studio that just so happen to be shoppable. But even if you're not in the market for some dude clothing, you'll want to check 'em out, because they're awesome. The only catch? While all of the clips have been released you've got to spread the love in order to unlock all of the exclusive content.
So get to clickin'! But first, check out these brand-new snaps of Biebs playing the drums, goofing around on the keyboard, and singing sweet nothings (well, probably) into a microphone.