MAC Hires Bodybuilder Model: Inside the World of Muscle Makeup

Photo by: MAC

The beauty industry was taken by surprise when MAC debuted its latest spokesperson, Jelena Abbou, a Serbian-American female bodybuilder with the kind of ripped physique more likely to be found in Muscle Milk ads than high end cosmetics campaigns. For those within the female bodybuilding world, however, it made perfect sense. "A lot of us use MAC," Monet Colbert, a makeup artist and former bodybuilder, tells Yahoo Shine. "It's ... more 

Photo by: MAC

The beauty industry was taken by surprise when MAC debuted its latest spokesperson, Jelena Abbou, a Serbian-American female bodybuilder with the kind of ripped physique more likely to be found in Muscle Milk ads than high end cosmetics campaigns. For those within the female bodybuilding world, however, it made perfect sense. "A lot of us use MAC," Monet Colbert, a makeup artist and former bodybuilder, tells Yahoo Shine. "It's designed for theatrical stage performances." That means it holds up under the double white lights designed to capture every muscle striation--and if you're not prepared, every wrinkle.
less