Photo by: Realbuzz
Highlight the possibility of loss.
If someone tells you to buy a broken washing machine you are unlikely to take them up on their advice. Yet if someone tells you to buy a broken washing machine because if you don't you might lose money, you are far more likely to buy the faulty washer. This basic principle can help you to win any argument because it demonstrates that highlighting the losses the other person may suffer as a ...
more Photo by: Realbuzz
Highlight the possibility of loss.
If someone tells you to buy a broken washing machine you are unlikely to take them up on their advice. Yet if someone tells you to buy a broken washing machine because if you don't you might lose money, you are far more likely to buy the faulty washer. This basic principle can help you to win any argument because it demonstrates that highlighting the losses the other person may suffer as a result of not doing as you want is powerful and will encourage them to take on your viewpoint.
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