Queen Elizabeth II marked her Diamond Jubilee, celebrating 60 years on the throne, with a four-day weekend of events, between Saturday 2 and Tuesday 5 June 2012. On Sunday the 3rd of June the Thames Diamond Jubilee Pageant, saw more than 1,000 boats traditional and modern escort the Queen and Royal Family aboard a specially decorated royal barge down the River Thames.
On Monday evening a host of stars performed at The Queen's Diamond Jubilee concert outside Buckingham Palace in London. The event was attended by 12,000 ticket holders, with thousands more spectators lining the length of The Mall. Sir Paul McCartney was the final act on a night that ended when the Queen lit a beacon to mark her 60-year reign. The celebrations drew to a close on Tuesday the 5th of June with a thanksgiving service at St Paul's Cathedral followed by a carriage procession and an RAF flypast.
The royal family continues to be significant driver of tourism to the United Kingdom. David Haigh, CEO of Brand Finance, told CNBC, "We have estimated that the on-going annual effect on tourism is about a billion dollars that the uplift this year will be about 500 million dollars, and free advertising for UK industry is somewhere in the order of a billion and the effect on British companies is about 500 million."