Abercrombie And Fitch on Shine

Hollister: Hell On Earth

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Before I left for my trip to Costa Rica—more on that next week—I stopped by the newly opened Hollister store in New York’s SoHo neighborhood in order to buy an extra bikini. I had been to Hollister in other cities before, but my subconscious must have blocked the bad memories, because I truly was unprepared for the mental breakdown that shopping in that store causes.

Hollister is a division of Abercrombie & Fitch, and The New York Times’ describes it as “a beachy and laid-back SoCal lifestyle brand.” It is also hell.

New to blogging

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My favorite product of the day, I personally wear every one and want to share them with you!

Banned in the USA: Have sexual images in advertising gone too far? (Or not far enough?)

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Abercrombie and Fitch, frat-boy standard and symbol of Americana, got so much flak from conservative groups for their last hyper-sexual catalog that it was forced out of print in the States. But that hasn't stopped them from continuing to push the envelope, and the latest flesh-filled edition will be sold in Europe only. Apparently, Bruce Weber's homoerotic images of naked boys frolicking across the prairie just make apple pie Americans nauseous. Still, I'm confused. I mean, male and female nudes have long been a staple of western civilization in the art realm, yet it's okay to have highly suggestive, overtly kinky American Apparel billboards all over the country? From what I remember from the last Abercrombie catalog, the images, shot by a highly respected photographer aren’t graphic in any way, shape or form, just beautiful nudes. And the whole moment sparks the question: Why are Americans still so prudish about nudity anyway? How sexy is too sexy when it comes to advertising?