When moving up in your career doesn't get you ahead

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Moving ahead in one’s career is a good thing, right? Not necessarily so. Personally, I don’t want a promotion. I’ve moved up the ladder before only to intentionally bring myself back down.

As an advertising copywriter, the next rung on the advancement ladder is usually to become an associate creative director. When clients offered those positions, I used to laugh – just because I can write, doesn’t mean I know how to direct creative work, which involves art oversight as well as copy direction. Being good with words doesn’t translate into being able to manage people, impose deadlines, and mediate squabbles between writers and designers. When the offers arose, I always declined.

So when a reputable advertising professional approached me to start a new agency, I should have known better.

Advancement on Shine

When moving up in your career doesn't get you ahead