I went to Chicago for the Country Living Women Entrepreneurs Event and I won… And they haven’t even released the ‘winners list’ yet…(oh, and did I mention David Schwimmer?)

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Ok, so I wasn’t showered with money or gold medals, there was no podium or awards ceremony, but I tell you I came out of the weekend smelling like a rose.

First, it is no small feat to get to Chicago (did I…

How to write a press release that gets noticed

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I'm not a PR person, or a career coach; I'm just a journalist who gets a lot of press releases. A LOT of press releases. If I had a dime for every press release I deleted or threw in the recycling bin, I wouldn't need a second job.

I've had quite a few people ask me for advice on pitching products or events to journalists, and I found myself giving the same bits of advice over and over again -- so, this time, I wrote them down. Here are 10 tips for crafting a press release that will actually get read, from someone who is on the receiving end:

Pitch on Shine

I went to Chicago for the Country Living Women Entrepreneurs Event and I won… And they haven’t even released the ‘winners list’ yet…(oh, and did I mention David Schwimmer?)

How to write a press release that gets noticed