Is white skin more "beautiful?"

nospam@example.com ()

These kinds of beauty news stories really bum me out:
A Bollywood-style advertisement for a skin-lightening product called "White Beauty" (subtle!) in India features two women and one dashing dude, who is torn between
a dark-skinned woman and one with a paler complexion. Guess who gets the guy?

The "whitening" market in India is similar to the one in Japan, where a pale complexion is considered by some to be a valuable asset, teaching millions of women to
feel ashamed of their natural skin color.

Ponds on Shine

Is white skin more "beautiful?"