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    <title>Press Releases on Shine</title>
    <link>http://shine.yahoo.com/tag/press releases</link>
    <description></description>
    <pubDate></pubDate>
    <item>
      <title>How to write a press release that gets noticed</title>
      <link>http://shine.yahoo.com/channel/life/how-to-write-a-press-release-that-gets-noticed-464742/</link>
      <description>&lt;p&gt;&lt;img alt="Getty Images" title="Getty Images" src=
"http://l.yimg.com/a/i/us/shine/home/pressrelease_85186651.jpg"
align="left" width="300" height="225"&gt;I&amp;#39;m not a PR person, or a
career coach; I&amp;#39;m just &lt;a rel="nofollow" title=
"Write. Edit. Repeat." href="http://WriteEditRepeat.blogspot.com"&gt;a
journalist&lt;/a&gt; who gets a lot of press releases. A LOT of press
releases. If I had a dime for every press release I deleted or
threw in the recycling bin, I wouldn&amp;#39;t need a second job.&lt;/p&gt;
&lt;p&gt;I&amp;#39;ve had quite a few people ask me for advice on pitching
products or events to journalists, and I found myself giving the
same bits of advice over and over again -- so, this time, I wrote
them down. Here are 10 tips for crafting a press release that will
actually get read, from someone who is on the receiving end:&lt;/p&gt;</description>
      <pubDate></pubDate>
      <author>nospam@example.com ()</author>
      <comments>http://shine.yahoo.com/channel/life/how-to-write-a-press-release-that-gets-noticed-464742/#comments</comments>
      <guid>http://shine.yahoo.com/channel/life/how-to-write-a-press-release-that-gets-noticed-464742/</guid>
    </item>
    <item>
      <title>Affordable Press Release Distribution Service : IBWIRE Inc Launches Effective and Affordable Press Release Distribution Service for Small to Medium Sized Companies</title>
      <link>http://shine.yahoo.com/channel/life/affordable-press-release-distribution-service-ibwire-inc-launches-effective-and-affordable-press-release-distribution-service-for-small-to-medium-sized-companies-437275/</link>
      <description>San Francisco, CA ( &lt;a rel="nofollow" href=
"http://www.ibwire.com/"&gt;IBwire.com&lt;/a&gt; - March 26, 2009) - IBWIRE
Inc., a leading public-relations firm, is bringing its &lt;a rel=
"nofollow" title="press release distribution" href=
"http://www.ibwire.com" target="_blank"&gt;press release
distribution&lt;/a&gt;…</description>
      <pubDate></pubDate>
      <author>nospam@example.com ()</author>
      <comments>http://shine.yahoo.com/channel/life/affordable-press-release-distribution-service-ibwire-inc-launches-effective-and-affordable-press-release-distribution-service-for-small-to-medium-sized-companies-437275/#comments</comments>
      <guid>http://shine.yahoo.com/channel/life/affordable-press-release-distribution-service-ibwire-inc-launches-effective-and-affordable-press-release-distribution-service-for-small-to-medium-sized-companies-437275/</guid>
    </item>
    <item>
      <title>Do You Have to Believe It to Write It?</title>
      <link>http://shine.yahoo.com/channel/life/do-you-have-to-believe-it-to-write-it-300858/</link>
      <description>




Written by: &lt;a rel="nofollow" title="Posts by Tamara Berry" href=
"http://www.sparkplugging.com/freelance-parent/author/tamarab/"&gt;Tamara
Berry&lt;/a&gt;
&lt;p&gt;We&amp;rsquo;ve done quite a bit of talking here on &lt;em&gt;Freelance
Parent&lt;/em&gt; about &lt;a rel="nofollow" href="..."&gt;&lt;/a&gt;&lt;/p&gt;

</description>
      <pubDate></pubDate>
      <author>nospam@example.com ()</author>
      <comments>http://shine.yahoo.com/channel/life/do-you-have-to-believe-it-to-write-it-300858/#comments</comments>
      <guid>http://shine.yahoo.com/channel/life/do-you-have-to-believe-it-to-write-it-300858/</guid>
    </item>
    <item>
      <title>Press Releases are for the Big Guys – NOT!</title>
      <link>http://shine.yahoo.com/channel/life/press-releases-are-for-the-big-guys-not-300854/</link>
      <description>




&lt;img title="Marla\'s Answers 2" height="131" alt=
"Marla\'s Answers 2" src=
"http://emomsathome.com/ask-the-coach/wp-content/uploads/2008/04/marlas-answers1.jpg"
width="120" align="left"&gt;Written by: &lt;a rel="nofollow" title=
"Posts by Marla Tabaka" href=
"http://www.sparkplugging.com/ask-the-coach/author/marlatabaka/"&gt;Marla
Tabaka&lt;/a&gt;
&lt;p&gt;&lt;a rel="nofollow" href=
"http://emomsathome.com/ask-the-coach/wp-content/uploads/2008/04/marlas-answers1.jpg"&gt;
&lt;/a&gt; Have you launched a new website...&lt;/p&gt;

</description>
      <pubDate></pubDate>
      <author>nospam@example.com ()</author>
      <comments>http://shine.yahoo.com/channel/life/press-releases-are-for-the-big-guys-not-300854/#comments</comments>
      <guid>http://shine.yahoo.com/channel/life/press-releases-are-for-the-big-guys-not-300854/</guid>
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