How to write a press release that gets noticed

nospam@example.com ()

I'm not a PR person, or a career coach; I'm just a journalist who gets a lot of press releases. A LOT of press releases. If I had a dime for every press release I deleted or threw in the recycling bin, I wouldn't need a second job.

I've had quite a few people ask me for advice on pitching products or events to journalists, and I found myself giving the same bits of advice over and over again -- so, this time, I wrote them down. Here are 10 tips for crafting a press release that will actually get read, from someone who is on the receiving end:

Don't make the same mistake as I did: Protect your small business from a customer's bankruptcy

nospam@example.com ()

More years ago than I’d like to admit, I owned a small advertising and public relations business.<span>  </span>When I say small, it was just a few freelancers and me, but that didn’t deter me from going after the big fish.<span> ...

Public Relations on Shine

How to write a press release that gets noticed

Don't make the same mistake as I did: Protect your small business from a customer's bankruptcy