Public Relations on Shine

Interview Tips: Prepare For The Dream

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I know that I'm not the only blogger with a book fantasy. Because at the heart of it all, we bloggers are writers. In a way, we blog because we have to. We get all these ideas swirling around in our heads, and the easiest way to get them out is to write them down. Because we're Web 2.0,…

How to write a press release that gets noticed

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I'm not a PR person, or a career coach; I'm just a journalist who gets a lot of press releases. A LOT of press releases. If I had a dime for every press release I deleted or threw in the recycling bin, I wouldn't need a second job.

I've had quite a few people ask me for advice on pitching products or events to journalists, and I found myself giving the same bits of advice over and over again -- so, this time, I wrote them down. Here are 10 tips for crafting a press release that will actually get read, from someone who is on the receiving end:

RAINN Spring 2009 Communications Internship

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RAINN is seeking communications interns to work with the Marketing Coordinator and Public Relations Manager under the Vice President of Communications. College students with a Communications, Public Relations, English major, or an interest in the issue of sexual assault are encouraged to...

What It's Like ... To Woo Celebrities for a Living

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<h5>Courtney Routt runs the celebrity division for a leading cosmetic and fashion PR house</h5> <h4>-Mary Beth Sammons, <a rel="nofollow" href="http://www.bettyconfidential.com/">BettyConfidential.com</a><br><br><img height="197" alt=""...

Don't make the same mistake as I did: Protect your small business from a customer's bankruptcy

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More years ago than I’d like to admit, I owned a small advertising and public relations business.<span>  </span>When I say small, it was just a few freelancers and me, but that didn’t deter me from going after the big fish.<span> ...

Do YOU PR??

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What IS PR?? Public relations (PR) is the managing of internal and external communication of an organization to create and maintain a positive image. Public relations may involve popularizing successes, downplaying failures, announcing changes, and many other activities; but ethical P.R....