In the last two years, sales of men's grooming products have increased by a whopping 420 percent. As shocking as that number is, the real mind-blowing stat is that dudes are now getting their grooming essentials from the women's aisle: The number of men purchasing female grooming products is up by 76 percent since 2010, according to HauteLook.
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While we once called guys who wear skinny jeans and use lavender-scented body wash "metro," now it seems the male population as a whole is so concerned about their crow's feet that the top-selling men's grooming products are skin care products, including cleansers, moisturizers, and eye creams.
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I don't know about you, but I'm going to move my skin care essentials from the medicine cabinet to a secret hiding spot so my boyfriend doesn't start slathering the spendy stuff all over his face. After all, I don't want to compete with my boyfriend on who's the prettier one in the relationship.
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