AveenoHope in a jar? Not our Anti-Aging Award winners! They're proven workhorses - the creams of the crop from our nearly yearlong study involving almost 1,000 volunteers, 2,000 questionnaires, and 25,000-plus lab measurements. Here, 3 winners that won't break the bank.
1. A real deal, Aveeno Positively Ageless Skin Strengthening Body Cream ($10 for 7.3 oz.) gave our first-place finisher a run for its money, tying with it in lab tests. At home, women raved about its soft scent and nongreasy feel. "I liked the smell, the way it absorbed, and how soft it kept my skin," shared a panelist. While testers rated its anti-aging effect as only fair, one noted, "The skin on the upper part of my torso has become firmer and younger-looking."
To cut costs, use an anti-aging lotion on your biggest area of concern (arms, legs, or chest) and a plain moisturizer for areas that are simply dry.
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2. Trumping the competition for facial moisturizer with SPF 30, Neutrogena Rapid Wrinkle Repair Moisturizer SPF 30 ($22 for 1 oz.) was a hit with testers, who reported that it improved skin tone, softened fine lines, and firmed skin. The rave reviews: "Hands down the best wrinkle cream I have tried so far." "I like that my skin looks brighter and feels firmer." "Until I tried this cream, I was doubtful that day creams actually worked as advertised. My skin looks younger - it's firmer and has less visible wrinkles." Lab tests confirmed that the retinol-infused day cream firmed and evened out skin while dispensing a dose of hydration.
3. As the best performing non-retinol, Boots No7 Lift & Luminate Night Cream ($21 for 1.6 oz.) also earned the distinction of being our testers' favorite night cream. "I've received compliments from friends, family, and coworkers about the glow in my face," said one volunteer; others lauded its texture and long-lasting moisturization. Back at the lab, it nabbed impressive scores for firming, moisturizing, and improving spots.
-- By Nina Judar and Melanie Rud
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