OK, the new Smart Car Fortwo commercial is one serious head-scratcher. The advertisement features six people with majorly extreme, over-the-top plastic surgery -- we're talking frozen foreheads, balloon-like lips, sunken in cheekbones, and colossal breasts. And then at the end of the ad, an image of the new Smart Car appears with text reading, "There is an exciting new facelift in town. The new look of the smart Fortwo." Huh? What?
I was definitely taken aback by the facelift images … they were pretty alarming. It doesn't seem like the company is mocking plastic surgery, because if they are, why would they make the direct comparison with their own product? But, the commercial is not exactly upbeat. It's slow moving, and the music is sad and eerie. And in one of the shots, a tear falls down a woman's face. It's difficult to tell she's crying because, well … she can't really move her face.
So why would a company create this jarring, sad video to sell a car? My only guess is they figure shock value trumps everything else.
Without a doubt, the commercial is definitely successful in grabbing your attention, but it seems like it risks negative attention because extreme plastic surgery isn't typically thought of as a good thing, and the company is essentially saying their car has just gotten outrageous, over-the-top plastic surgery.
But, Smart Car's slogan is "Open your mind," and so it makes sense that the company would create a commercial that is out-of-the-box, slightly confusing, and even alarming.
What do you think? What is this commercial trying to say? Were you disturbed? Does it make you want to buy a Smart Car? Check out the commercial here and comment below.
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