Celebrities came to the grand opening and everyone had a fab time at the new salon.
-Heather Taylor, BettyConfidential.com
Hairroin Salon, founded by Shear Genius star and celeb stylist Janine Jarman, held its grand opening for its new home at Space 15 Twenty in Hollywood recently. With a staff of 28 top stylists and hair authorities, the salon is notable for also being the only Sebastian Professional Flagship in Los Angeles.
With vintage taxidermy on the walls, black and white striped reclining couches and styling chairs, and guests dolled up in vaudevillian apparel, I was immediately hooked on Hairroin. But wait, what's the story on the colorful salon name again?
"Six years ago, Janine was 24 years old and working at a salon in LA. Unfortunate circumstances led the owner to nearly close the salon- where all of the stylists would lose their jobs. Janine got bitten by the entrepreneurial bug and decided to scrap together all of her money and buy the salon to re-open it as her own, Hairroin, which is a tongue-in-cheek homage to being the salon's 'heroine!'" says Sandy Moul, Janine's publicist.
Janine gets the initial reluctance to visit because of the name though, "I didn't like the name at first- I thought nobody's gonna come, that's insane! But LA needed a heroine for hair and we created the salon to be comfortable, like a cozy house. Everyone belongs here!"
max greenfield, tara tarantino janine jarman
And belong they do! Celebrities in attendance for the evening included Max Greenfield from Fox's New Girl, musician Grace Potter from Grace and the Nocturnals, and celeb jewelry designer Tarina Tarantino, all of which have had their hair styled by Janine for years. Other clients of Janine's include Scarlett Johansson, Fergie, Britney Spears and the Pussycat Dolls. Any favorites?
"I really love styling the Pussycat Dolls because there are 5 of them to choose from. Sometimes I work on all 5 at once- the most challenging task was styling all of their hair en route to an awards show. I had twenty minutes and we were all in a limo together!" Janine says.
Even though that particular event was, um, a bit cray cray, to say the least!, Hairroin is completely laidback and easygoing. The salon opens up to an outdoor patio with a stage where on the weekends Space 15 Twenty will feature live music from bands and book signings from authors in the area. Guests from the night packed the patio enjoying complimentary bites from local organic restaurant Tender Greens, participating in a raffle auction with all funds going to theBeauty Bus Foundation, trying on colorful wigs at a wig station, and rocking out to a live performance by J.R. Black, described as the French Johnny Cash.
"I roll deep with the biggest and best crew around," Janine told a cheering crowd during her speech on stage, encouraging all 28 stylists on her staff to join her up on the stage. "When we moved everything to the salon, nobody complained. We were all laughing and were excited- that's not normal! I'm so grateful I don't work with normal people! These guys make the magic happen!"
And speaking of the magic, Janine capped off the incredible evening with a showing of Native Outlaws, a behind-the-scenes look at the making of the latest Hairroin Collection, inspired by cowboys and Indians. The saloon girl look alone had me swooning- it's safe to say I'm addicted to Hairroin now!