by Rachel Hayes
1. MEET YOUR MATCH: "I see what I call Casper heads all over Facebook -- women who use body self-tanner but forget to adjust their foundation," says Matin Maulawizada, a celeb makeup artist in New York City. "Overly exposed cell phone photos don't help." Easy fix: Mix a bronzer, like The Body Shop Honey Bronze Bronzing Gel for Face, $14, into your base (read: foundation, BB cream or tinted moisturizer), then blend down neck.
See more: 6 Moves To Resize Your Butt and Thighs
2. ADD SOME FLASH: Digital pics can wash out your gorgeous features, so choose bolder colors than usual or apply with a heavier hand, says Davis Factor, celebrity photographer and founder of Smashbox Cosmetics in Los Angeles. A punchy berry lipcolor is fresh and universally flattering. Try Dior Diorific Lipstick in Minuit, $36. For eyes, line top and bottom lids, then repeat.
3. BUT DON'T BE CHEEKY: The one exception to the more-is-more rule is blush. You're probably already flushing a bit in front of the camera. For glowy skin, better to rub a sheer cream or gel bronzer into the hollows of cheeks. Then try this supermodel trick: Tap eye serum, such as Laura Mercier Flawless Skin Eye Serum, $82, onto the tops of cheekbones for subtle gleam. (Disco ball is so not a good LinkedIn look.)
4. GET AIRBRUSHED: Last, grab a big, fluffy brush and dust one of the new high-definition setting powders all over your face, such as Cargo_HD Picture Perfect Translucent powder, $32, The finely milled minerals give a pretty soft-focus effect, just like the kind from Instagram Toaster.