Hard not to notice the flat, iron-pressed hair that slunk its way down the catwalk at spring shows like Michael Kors and Céline, wasn't it? But in salons, women are still coveting impossibly bouncy, voluminous tresses, runway be damned. "I don't think there's a woman out there who doesn't want thicker hair this season or any season," says Patrick Melville, a New York salon co-owner who counts Heidi Klum among his clients. A glossy, full-bodied mane is a sign of health and vitality, not to mention youthfulness-which, of course, never goes out of style. So it's no wonder that the latest salon treatments, designed to lock in body and sheen, represent the new holy grail in hair. At New York's Butterfly Studio Salon, founder Kattia Solano swears by Kérastase Paris new Fusio-Dose In-Salon Treatment + Home Lab (from $175). The treatment volumizes fine hair with nutrients, such as ceramides, that reconstruct the hair fiber. "My clients call it the miracle worker," she says. "It completely changes the look and texture of your hair."
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At Melville's salon, the Biolustré Conditioning Treatment ($175), which claims to revitalize limp locks with a restructuring polymer, has its own cult following. "It goes on like a clay mask for 45 minutes, penetrating deep into the cuticle to expand each strand," Melville explains. "Clients who chemically relax or color their hair swear by it. After one treatment you can see a huge difference in the shine and volume. It's like having a protective force field around your hair." Even a standing appointment for highlights can have big benefits, since hair dye causes the cuticles to expand, points out New York salon co-owner Sharon Dorram (Kate Hudson's colorist), who sees a number of clients for just this purpose. "Sometimes I change the base only a smidge, maybe half a shade, simply to give body and grit," says Dorram. The secret to all these treatments, says cosmetic chemist James Hammer, is that hair strands "can be plumped up with humectants that hydrate internally or coated with materials that add thickness."
In between salon visits, you can get significant volume and polish from new at-home products. John Frieda Luxurious Volume Touchably Full Shampoo and Thickening Mousse ($6.50 each) contain high-tech polymers that wrap around hair, increasing each strand's diameter. Nexxus Youth Renewal Plump & Lift Blow Dry Spray ($17.99) gives body and root lift, while L'Oréal Paris EverStyle Texture Series Beach Spray ($6.99) works for a sexy, full, undone look. And Pureology'sLustrous Volumizer Bodifying Glaze ($24) is fortified with protein for strength and lipid extracts for maximum shine. Popping a pill may help too. New York dermatologist Macrene Alexiades-Armenakas says that when it comes to thinning hair, "I often find deficiencies in B vitamins as well as vitamin D and iron at the root. Therefore supplementation is key." Fashion publicist Bonnie Morrison is a fan of Viviscal Extra Strength tablets ($49.99 for 60), a twice-a-day supplement containing marine minerals and extracts that's a favorite of models and stylists. "I had a lot of breakage, and in a month it grew in thick and smooth," she says.
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Recognized for her lustrous locks, beauty company founder Olivia Chantecaille believes that juices are what do the trick-specifically an apple, carrot, and beet juice blend that she spikes with 10,000 micrograms of liquid vitamin B for a hair-fortifying tonic. "It definitely makes my hair so much thicker, stronger, and healthier," says Chantecaille. Style and beauty expert Mary Alice Stephenson is loyal to biotin supplements, which her mother turned her on to. "She's in her 70s, and she has a fantastic head of thick, shiny hair," Stephenson says. And for the ultimate youth boost, Alexiades-Armenakas recommends adding NeoCell's Super Collagen Powder ($15.95) to your daily juice or water to replenish lost collagen, which naturally decreases with age but is essential for preventing dull, lifeless hair. "It provides all 19 amino acids plus two amino-acid derivatives that are used for collagen synthesis," she notes. An extra benefit: Your skin may look younger too. Talk about a holy grail.
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