Remember when perfume just, you know, smelled nice? Nowadays fragrances are like those overachiever kids in science camp -- weight-loss perfume comes to mind. (Though I'm still itching to see if it actually works.)
Then Lady Gaga started the color insanity -- her black liquid scent actually mists on clear. And British design duo Boudicca are taking it one step further. Their scent Wode sprays in a vibrant, freaky cobalt blue; it fades to clear when it dries.
The scent is warm notes of juniper, berry, and nutmeg absolute. Not that it matters. With a gimmick like this, most of us will forget to smell it. Their shocking ad campaign (see the photo) is scary and grabby too.
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The secret ingredient that allows the color to dissipate is a plant extract called Woad that converts color when exposed to air.
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Although the scent has been out in the UK for a while, it is now available -- although still hard to locate -- in the U.S. What do you think? Would you ever try the color-perfume? I like the concept of spraying on my war paint in preparation for each day ...