Thu, Oct 6, 2011 2:43 PM EDTCupcakes-
Will they continue to multiply or are they due for decline? On one hand, Magnolia Bakery, which started it all, opened a new location in Los Angeles just this month; on the other, I've ...
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Could the end of the cupcake trend be around the corner?
Jacob Goldstein at NPR posed that question in response to a
Wall Street Journal story that linked the popularity of cupcakes to growth in the New York City job market. Goldstein asserted that we are in a cupcake bubble: "'Did they really think cupcakes were different than cake?' the world will ask after the cupcake market implodes. 'Why did they wait in those ridiculous lines just to buy cake?'"
I was all smiles to find cupcakes at my own birthday this year, but the pretty treats did seem more functional--no cutting, less mess--than cool. How much more mileage do you think bakeries will get from these individually-sized treats?
Think it over while you flip through these recent food fads that are either gone or on their way out. If your favorite dish made the list, be strong. It doesn't mean you can't eat it anymore. It just means you might have to make it yourself.
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