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    Cupcakes and 6 other food trends that have lost their cool

    Could the end of the cupcake trend be around the corner? Jacob Goldstein at NPR posed that question in response to a Wall Street Journal story that linked the popularity of cupcakes to growth in the New York City job market. Goldstein asserted that we are in a cupcake bubble: "'Did they really think cupcakes were different than cake?' the world will ask after the cupcake market implodes. 'Why did they wait in those ridiculous lines just to buy cake?'"



    I was all smiles to find cupcakes at my own birthday this year, but the pretty treats did seem more functional--no cutting, less mess--than cool. How much more mileage do you think bakeries will get from these individually-sized treats?



    Think it over while you flip through these recent food fads that are either gone or on their way out. If your favorite dish made the list, be strong. It doesn't mean you can't eat it anymore. It just means you might have to make it yourself.

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    1,352 comments

    • Susan  •  2 months ago
      I don't think cupcakes are a fad any more than cake is a fad. I think instead what has happened is that the other shoe has finally dropped. People have finally realized that
      cupcakes have all the same advantages that cakes have and none of the disadvantages and inconveniences. Cupcakes can be used just like cakes for any kind of celebration including weddings and birthdays but unlike cakes, cupcakes are portable and convenient and you don't need a plate or a fork to eat one just two hands. As well, once you cut into a cake its freshness is immediately compromised while cupcake liners keep cupcakes staying fresh. Lastly, because cupcakes come in large quantities there can be a variety of designs and colours.
    • shane  •  10 months ago
      Cupcakes: a current food fad, soon to be mauled by macarons
    • Robert  •  2 months ago
      It's definitely a fad. We've had cupcakes forever, and always will, but the cupcake shops are going to disappear. You'll make them at home, or buy them at a bakery like people always did.
    • Bridget Beaver  •  1 year 5 months ago
      I thought lava cakes were from like.. the 60's. Maybe I'm thinking of lava lamps? I made them once and my grandmother distinctly remembered them from a time that was definitely not the 90's.
    • Cynthia  •  1 year 6 months ago
      Talk about one of life's little pleasures: Sprinkle's, for example, (carrot cupcake OMG, dreamworthy) better not go away. As a previous poster said, "What's NOT to love?"
    • oompaloompa  •  1 year 6 months ago
      Cupcakes will never go out of style with me. Because they are awesome. Who buys into "food fads" anyway? I just eat what I like, and is well-made and healthy. Except the occasional unhealthy cupcake, of course ;P
    • Miss S  •  1 year 6 months ago
      You can have my Lava Cake when you pry it out of my cold, dead hands!
    • daffodil  •  1 year 6 months ago
      Who makes up these stories?? Just lies. The good thing about this article is looking at all the foods that I love!
    • em  •  1 year 6 months ago
      i disagree with the fad ending, and yes i do think its a fad. cupcakes have been around forever but bakeries focusing on them have them a hot deal. i live by Sprinkles in beverly hills and the line is always out the door, and they never close on time because the line is never ending. ya i can make them at home for less and im a pretty damn good cook and baker but nothing like these cupcakes. it may not be forever but its definately not fading soon
    • Shawn  •  1 year 6 months ago
      All fads come to an end or at least subside. Specialty coffee and tea has been the exception. In the 70s and 80s it was donuts. Donut chains were all over. Then the donut stores began to close as it was bagel stores and muffin shops in the 90s. Again , everywhere. As boomers and Gen-xers get older they will pass on super-caloric impulse treats such as icing-thick cup cakes to protect their waistlines. Then it will be what Gen Y and Z wants.
    • None  •  1 year 6 months ago
      Sea salt and table salt are NOT interchangeable. Table salt tends to have a metallic, bitter flavor.
    • Christine  •  1 year 6 months ago
      Cupcakes and Tapioca still seem to be in here, but maybe because there's a lot of Asians around here... ^_^ GO Tapioca Milk Tea!
    • Kris  •  1 year 6 months ago
      What is the basis of this list?? Cupcakes are still making headlines. Case in point, the WSJ and HuffPo articles.The WSJ article you cited wants it to be a fad, but concludes that it may not be. Bubble teas are not a trend, they are seasonal - they will always be trendy in the summer when its a 100 degrees.
    • stephanie  •  1 year 6 months ago
      hahaha cupcakes are the shizz
    • PLBS  •  1 year 6 months ago
      This was a really dumb article. I never really thought of cupcakes as being either trendy or a fad.
    • Ashley  •  1 year 6 months ago
      I live in a midwestern town that is home to The Cupcakery (soon to be The Cup because they are spreading to other cities) and believe that they along with many others will not fail! If you have tried a cupcake from one of the many amazing small bakeries in St. Louis you will come back for more and crave them.
      The beauty of a cupcake is it is a small portion and something you can splurge on weekly or even daily! There are so many amazing flavors. It is hard to decide which one to try.
    • littledeer1000  •  1 year 6 months ago
      I like cupcakes. A friend of mine is a wedding cake decorator. And she has been surprised at the number of people that want a small wedding cake and a whole bunch of cupcakes to match. She's making a killing off of cupcakes for wedding parties.

      I must be old fashioned Iowa farmer. Because I have never had lava cake, sashimi, raw tuna on a tortilla chip, truffle salt, etc. I've had cupcakes. But I have never had any of the other things.
    • Asmodeus1971  •  1 year 6 months ago
      UM when did cupcakes become a fad and how did some bakery in Los Angeles start it? Cupcakes have been around all my life and longer, my mom, my grandmother hell my great grandmother made them. They have been around since the early 1800's at least; when the term was first used to describe them. All the locl bakeries here in Baltimore have had them all my life and the grocery stores have always sold the paper cups to bake them in. So when was this a fad? Hell as long as I can remember Sam's Club has always sold them or sold the regular birthday cake surrounded by them. So how are they a fad, because some bakery introduced them to lazy masses that if it wasn't for carry out and delivery they would never eat?
    • Jen Bobenna  •  1 year 6 months ago
      Cupcake fad...seriously, who writes these articles? Cupcakes have been around forever and they always will be. I always get my kids cupcakes instead of cake for their b-days. I also didn't realize that bubble tea was a trend, I always drink it at the local Asian restaurant that I go to and they actually have many bubble tea cafes in the metro area where I live and they are always full of people.
    • milo  •  1 year 6 months ago
      If you think cupcakes are out of style, you haven't been to Bowling Green. There's a cupcake shop there called Gigi's (I think) that opened this past year, and for about the first four/five months, the line was practically out the door, and still probably is on Friday and Saturday nights. I don't know if shops that only sell cupcakes will survive much longer, but bakeries that make them in addition to other things will probably do well since sometimes you want cake but just a little.