I will never turn down good ice cream. I will especially never turn down good ice cream when the company that makes it donates 25% ($50,000 minimum annually) of its post-tax profits to a great cause, Special Olympics.
Tim and Maria Shriver, Angelo Moratti and Dan Samson, launched an ice cream company called Lovin' Scoopful in 2008 with the intent of offering a high quality, fun and health conscious product that would also serve as an ongoing source of revenue for worthy causes…Lovin' Scoopful - "Loves you as much as you love it!" And, I loved it!
As much as I loved Mad about Mud Pie and Rockin' Raspberry Cheesecake, I loved it even more when I found out that Lovin' Scoopful's gourmet light ice cream has 1/2 the fat and 1/3 fewer calories than other premium ice creams. The figure-friendly treat is made with an all-natural base that comes from the milk and cream of cows not treated with the cow growth hormone, rBST.
As the company's creative director, Maria Shriver has been involved in every step of the product development process: "My brother and two other guys and I wanted to start this ice cream company really for fun, but we wanted it to have a purpose that was more than fun, an ice cream that not only makes you feel good, but does good. I love working with my brother and the other people, I do a lot of the creative work and I try to sell the ice cream and sell the concept of Special Olympics together."