Jamie Oliver, the naked chef, is collaborating with Match.com to create a place "where food lovers meet," called Dating on Jamie Oliver (at Jamieoliver.com/dating).
Though Oliver's site has been up and running for ten years, it has now incorporated Match.com into the mix in a tab on his site called "dating." This section also features recipes, articles ("Foods to Make you Fall in Love") and dinner date tips from waiters and (daters). Basically it is match.com with a food element tied to it.
He gives a pretty convincing pep-rally speech on the site too. Personally, I believe this is a genius idea. I know what you are thinking: "Well why don't you sign up and check it out for yourself, Carolina?" Fine then! I guess I will.
But first we want to know: Do you think adding a food niche to Match.com will help food-focused singles meet the chefs/gourmands of their dreams? Or should food lovers stick to meeting romantic prospects off line? Like in restaurants and bars.
by Carolina Santos-Neves
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