McRThe McRib is baaaack, and not just here and there randomly. Rather, McDonald's is announcing today that all store locations in the U.S. will be selling the sacred sandwich between now and November 14. And let the frenzy begin ...
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People freak out over this sandwich like none other. I'm personally not a fan, but I do respect the devotion people have to it. From Facebook pages like "Bring Back the McRib!!!" to an actual website to help you locate one (the McRib Locator), the limited availability of this sandwich seems to feed the hunger of people.
They say absence makes the heart grow fonder, which is apparently true for appetites as well ... and that's starting to scare me.
I mean, what if other restaurants see how well it's working there and get the same damn McIdea? Starbucks does it with the pumpkin spice latte and other fall-only drinks, and some beer brands do it, but what if the movement continues to grow, and all of a sudden I'm left without my favorite fast food fixes? If Chipotle were ever to take away my favorite salad, I could not be responsible for the crazy lengths I'd go to get one. It would be a serious situation.
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It's mean really when you think about it -- introduce some delicious item, get everyone hooked on it, then take it away. Cruel and unusual culinary punishment is what I'd call it. Discontinuing an item is hard enough for food lovers, but at least then there's no lingering hope, no all-consuming obsession with when and where the next one will be found.
So get your McRib fix if you must, but let's hope the McRib movement doesn't start a food trend. Though if KFC wants to ration out those cheesy bacon bowls, no problem.
Are you a fan of the McRib? Which fast food item would you freak over if they limited availability?
Image via Calgary Reviews/Flickr
Written by Julie Ryan Evans on CafeMom's blog, The Stir.
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