Not so sweet: Even "100 percent pure" orange juice is artificially flavored

This will greatly disappoint my daughter, she only buys "simply orange" because she reads the labels. It will be very difficult for her to understand that you can't believe everything you read. It's very hard to think that you spent more for something natural and it's just the same only slightly different.

I have suspected this for a while. Like the other guy said, no surprises here. Companies are full of fraud.

I'm glad I have my own tree in my backyard.
Oranges almost year round!

Why doesn't the FDA make Tropicana and Minute Maid update the ingredients or stop them from using the 100% Pure Juice description. I've always thought it was freshly squeezed and not with chemical flavor packs. Sigh...

why are we surprised by this

The million gallon tank is a gross exaggeration (do the math, calculate the size of the tank) so in calls into question the rest of the "stuff" in this article.

It is all about the money!! I hate people!

And yet... I'm pretty sure it was a different Yahoo article about a year ago that said OJ is actually better for you than fresh oranges because most of the good stuff is in the peel and commercial juicing process gets some of the peel into the juice- maybe they meant the peel extract used for flavor, the same stuff they're complaining about now? Anyway, who cares- all food that's commercially produced goes through some process that sounds awful when you describe it in detail. Doesn't automatically make it bad.

And your point is what? To have orange juice be available all over the world and to have people think it was fresh squeezed that day is absurd. Thank you Pepsi, Coke, Florida Natural for bringing us an excellent product you don't have to mix four cans of water with!!

What is the difference between "Fresh" O.J and "from concentrate?"

Do any of the orange juice cartons say "artificial flavor" on them? If not, then there is no artificial flavor in them. The FDA requires that any artificial flavor be listed in the ingredient statement. If a flavor was added that was derived from oranges, it may have been extracted from the orange peel. If that is added back, it is still 100% orange juice. There is likely no conspiracy to cover anything up, but a desire to provide the most fresh product to consumers and to standardize the flavor with natural orange extract so that you can get the same taste every time. many people get so paranoid that big food manufacturers are trying to deceive the public. If not for our sound and well regulated food industry in the USA, many would starve or get sick across the country and world.

now i know why fresh at home squeezed juice tastes so much better than any storebought brand juice.

I will never buy juice from those liars again.

well i'm still gonna buy oj from carton cause buying oranges to juice cost more than buying a carton so excuse me i like my oj the way it is but heres food for thought everything you eat has stuff like that in your food and bottled water so it shouldn't be a big deal anyhow

Whole Foods sells orange juice that is not processed in this way. It tastes just like orange juice that comes from the orange, with much more clarity due to all the sediment falling to the bottom(it is suggested you shake well before using) The sediment itself is not powdery or pulpy.

Wow, BIG surprise.....rolling her eyes...

are there any Orange Juice's on the market that doesn't do this?

I too wondered how it could consistenly been the same. Glad for the clarification. I may also start to juice my own as well. Deceit comes in every way shape and form - naturally!

I'm never drinking orange juice again, unless I squeeze it myself.

they are making this crap up, i swear.