Sex sells... burgers? Drooling over Carl's Jr.

PeopleWe know that sex can sell alcohol, cars, clothing, cologne, shampoo and infinite other products, but we never really associated burger-eating as hot. Carl's Jr., however, has been hawking their burgers via the lips of some gorgeous women in hyper-sexualized commercials for years now. Remember when Paris Hilton appeared in an ad, washing a Bentley and chowing down on Spicy BBQ burger? People referred to it as soft-core porn, conjuring up images of the heiress's sex tape.

More recently, "Top Chef" host Padma Lakshmi filmed a commercials for the Carl's Jr. Western Bacon burger, licking up sauce that drips on her leg and sensuously biting into the meat. We've never seen anyone enjoy their cheeseburger this much, and doubt it's actually possible.

Next up: Audrina Patridge of "The Hills." The reality star just filmed their latest ad for the new Teriyaki burger in a skimpy gold bikini. "It was my first experience shooting a spot with food, and when I pulled up, I was literally salivating looking at all the rows and rows of perfect burgers waiting for me!" The commercial, and the burger debut in June 24.

We've posted the Paris and Padma commercials below. Are you surprised about sex appeal being used to sell burgers? Do you think these ad spots are ridiculous, or are you not surprised by our sexed up culture anymore? [People]