'Shark Tank' Food Pitches: Failed & Funded

ABC/ Michael Ansell
ABC/ Michael Ansell

From a homemade pie company to dog-friendly cake mix, from gluten-free play-dough to s'more-shaped mini-muffins, ABC's Shark Tank has seen a whole host of food products pitched to investors over the years, ranging from the mundane to the ridiculous. We've assembled a list of every food product that's even been pitched on this hit show, and it's fascinating to see which products receive funding and which ones don't.

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Reality television was taken to a new, entrepreneurial level with the launch of the series in 2009. The show is a platform for budding entrepreneurs, many of whom happen to be in the food business, that have the opportunity to pitch their products and businesses to a panel of "sharks," who are often well-known, self-made multimillionaire investors.

The popular TV series is produced by Mark Burnett and modeled off a Japanese reality show, Dragon's Den. The concept is one where entrepreneurs present an hour-long pitch (which is then edited to a much shorter, action-packed clip) to the panel of investors, where the investors can ask questions and potentially poke holes in the entrepreneurs' business model. If a "shark" is interested, they can make a bid to invest in a particular business. If the panel decides to pass, the entrepreneur goes home empty-handed.

Many of the shows also follow the progression of businesses that have been funded in the past by the show's "sharks," which have included famous investors such as Mark Cuban, the "queen of QVC" Lori Greiner, Barbara Corcoran, Robert Herjavec, and Kevin Harrington, among many others. In 2012, the show soared in popularity, with 7 million viewers per episode on average, and received an Emmy nomination for Outstanding Reality Program and a nomination for a Critics' Choice Television Award for Best Reality Series.

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What makes the show so wildly successful is that it vets the entrepreneurs and products ahead of time, matchmaking them and putting them in front of the U.S.'s most successful business tycoons. While the show follows these budding entrepreneurs through the pitching process, it also follows them down a longer path, seeing if in the future, after receiving the capital they asked for, they achieve financial and commercial success.

We've rounded up every food-related product that has been pitched on the show, made note of whether it was funded or not, and checked in to see how the company is doing today.

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Ice Chips

Grandmas Beverly Vines-Haines and Charlotte Clary created Ice Chips Xylitol candy as the yummiest, healthiest candy on the market with 17 exciting flavors. The product, sold in health food stores, was a hit with the "sharks" as well as dentists around the country. At the time they went to pitch their product to the panel, the founders had $342,000 in sales in a year and were projected to make $1 million by the end of that year. Barbara Corcoran and Mark Cuban committed $250,000 in capital for a 40 percent stake, where originally the duo was willing to part with a 15 percent stake. The product is currently sold in 1,000 stores across the country and can be found in all 50 states.

Fat Ass Fudge

Donna McCue, founder of Fat Ass Fudge, created a gluten-free version of her grandmother's decadent fudge recipe. The fudge is made from goat's milk and at the time she appeared on Shark Tank, the company had $60,000 in sales and was in two Whole Foods stores. For an investment of $250,000 she offered the sharks an opportunity for a 5 percent stake in her business. They decided the business transaction didn't make sense for any of the individual "sharks."

Sub Zero Ice Cream & Yogurt

Jerry and Naomi Hancock invented Sub Zero Ice Cream, which established a method for making frozen desserts in front of its customers using liquid nitrogen. While pitching to the "sharks," the duo explained their ice cream stores will exist and operate without any freezers as they can make fresh, frozen, custom-ordered ice cream in about one minute. If the ice cream starts to melt, they can actually refreeze it. At the time of the pitch, the company had 18 retail outlets and eight more that have been sold. They were projecting about $4 million in sales by the end of the year, but had to buy out a past bad business partner for $500,000. The Hancocks asked for a $300,000 investment for a 12 percent stake, which the "sharks" turned down.

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Grinds

Matt Canepa and Pat Pezet launched a company called Grinds while in college together playing baseball. They created coffee pouches that are filled with freshly ground coffee that is then flavored and supplemented with vitamins and nutrients in an effort to keep customers bright and alert. The owners believe it is a healthy alternative to chewing tobacco. At the time the show aired, the company was on track to do $300,000 in sales by the end of the year. They asked the "sharks" for $75,000 for a 10 percent stake. Robert Herjavec and Daymond John made the decision to jointly invest $75,000 for a 15 percent stake. Today, Grinds is offered in 20 out of 30 Major League Baseball teams' clubhouses.

Gotta Have S'more

Inventor Carmen Lindner created her company due to her love of s'mores but her disdain for camping. Enter, the s'muffin, a s'more-shaped mini-muffin. When she went on Shark Tank, she had $250,000 is sales over the past two and a half years within a local Los Angeles market and a few specialty stores were carrying her products. She also had just begun to ship the s'muffin when she asked the panel of "sharks" to invest $75,000 for a 25 percent stake in her business. The "sharks" were hung up on the fact that her shipping rates were so high (between $25 and $30) and decided they weren't interested in investing.

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How Do You Roll

Co-founders Yuen and Peter Yung went to the "sharks" about their fast-paced sushi concept that provides the same high-quality fish you get in a sushi restaurant with the convenience of a grocery store, where you can make your own custom-made sushi rolls. The brothers sold 40 franchises with 15 of them now open and they get a 7 percent royalty from their franchisees' sales. They asked for $1 million for a 12 percent stake in their business. Kevin O'Leary took the bait and offered $1 million for 20 percent of their business, plus a monthly distribution prorated to the owners from the franchisees.

Nuts N' More

Peter Ferreira, Dennis Iannotti, and Neil Cameron invented Nuts N'More, a peanut butter high in fiber, with no sugar added that contains a good amount of protein. At the time of going on Shark Tank, the owners had $100,000 in sales and were approached by a major distributor. They asked for $250,000 for a 20 percent stake in their business, which intrigued both Robert Herjavec and Mark Cuban, who agreed to invest $250,000 for a 35 percent stake with $75,000 up front and $175,000 for future purchase orders. Today, the product is sold in more than 40 stores across the country and in Canada. Additionally, a number of online fitness stores also carry the Nut's n More brand.

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-Kristen Oliveri, The Daily Meal