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    The Coolest Food Trends of 2010

    The Serious Eats gang rounded up the most memorable food themes of 2010. Let's take a look at some of the year's highlights.



    Pie Is the New Cupcake:
    Pie has been sitting back, gaining momentum for a while, waiting for cupcakes to get over themselves. We saw pie all over menus this year, well before Thanksgivingtime. Sweet and savory; minis and normal-sized; graham cracker, pretzel, butter and leaf lard crusts; in a milkshake or on a stick. At Blue Bonnet Cafe in Marble Falls, Texas, they have an afternoon pie happy hour where you can score a slice and a drink for $3. Hill Country Chicken, which opened this year in Manhattan, does it too. Over in Brooklyn, the pie shop Four and Twenty Blackbirds makes a double-crusted strawberry balsamic pie and grapefruit custard ones. Whether they're age-old recipes or newfangled ones, pie is always a happy-maker. Step off, cupcakes.

    New Food TV Shows: Food Network launched a second cable channel in May called Cooking Channel that aimed to be the newer, edgier baby. The programs targeted a hipper crowd interested in the grassroots of food culture. Paula Deen, for one, does not have a time slot on the channel. But three young guys from Canada who build taco vending machines do (they're on a show called Food Jammers). We also tuned in to watch some of the many new shows: Indian Food Made Easy, Rachel Allen Bake!, and The Great Food Truck Race. We were also very fascinated by Jamie Oliver's Food Revolution miniseries this spring. He not only exposed the unhealthy state of West Virginia's school lunch program, but also dressed as a peapod.



    Korean Tacos: Since the Kogi truck started roaming the streets of Los Angeles in early 2009, it has inspired a cult following. Many trucks across the country have adopted the Kogi model, including Marination Mobile in Seattle and KOi in Portland. The idea of Korean tacos isn't technically new-Koreans have been wrapping kalbi in lettuce leaves, in a taco-like fashion, for a while. But now people are actually calling them Korean tacos. Pork bulgogi and short rib topped with shredded cabbage and cilantro...they're popping up on menus all over, including non-trucks, like the brick-and-mortar Seoul Station in NYC.




    Coffee Toys and Cuppings: Mr. Coffee and even his friend the French Press are getting pushed aside for brewing gadgets like the Aeropress (a pressurized space-age-looking tube), Clever Dripper (cone dripper that uses a gravity valve) and Chemex (stylish blown glass that uses the pourover method). We even hipped up and got a Chemex for the office! The coffee culture is expanding, looking more and more like that of wine. It's no longer just a caffeine delivery system, but something to savor and sip. Ooh, notes of cranberries and dank moss! (There are no wrong answers, right?) Coffee growers, traders, and roasters taste varieties side-by-side in a ritual known as cuppings, which even lay drinkers are getting into now and attending like wine tastings.




    Salt Swooning: Using salt is nothing new, of course. But using non-table-salts and showing them off as ingredients-salted caramel gelato, smoked salt on sardines, and just recently Wendy's introduced natural-cut fries with sea salt. This year, selmelier (pretty cool title, right?) Mark Bitterman came out with a book called Salted, a salt encyclopedia on its origins, customs, and recipes. Bitterman runs a shop with his wife in Portland, Oregon, called The Meadow that sells a library of finishing salts, and they just opened a sister shop in Manhattan. Are we turning into salt snobs? Or is it about time we started paying more attention to the pantry staple? And does pepper have a PR rep yet?

    GIY: Grow it Yourself: Buying your tomatoes from a farm just 40 miles away, sure that's nice and all, but very 2009 of you. Grow them yourself! This year was marked by a GIY attitude. Being able to grow your own herbs and produce became trendy. It's good to see more people getting dirt under their fingernails and feeling closer to their food. It's as local as it gets.

    Designer Ice Cubes: This trend is cool, literally. Sure it's just frozen water, but serious bartenders are hand-chipping ice to order with shiny chisels. It's becoming part of the behind-the-bar craftsmanship, right up there with the alcohol itself. Thad Vogler, the owner of Bar Agricole in the Bay Area, spent about $4,500 on a Kold-Draft machine, which makes about 650 pounds of one-inch cubes a day. The Kold-Draft forms bigger-than-normal cubes so the drink chills faster and dilutes less quickly. Vogler also purchased the Norlake ice crusher for about $2,000 to make those smaller pellets. Or you can just spend $13.95 on this bullet-shaped ice cube tray.

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    300 comments

    • Hunter  •  1 year 2 months ago
      I have to say that I think you missed a big one with Indian food. I noticed a huge upswing in the number of people that were frequenting Indian restaurants in my area.
    • Oceania  •  1 year 5 months ago
      How biased! LOL
    • Cookies!  •  1 year 5 months ago
      You know what's kind of sad? In terms of food? The way that ethnic cooking is becoming a lost skill, especially in the younger generation. Ethinc dishes, like Halushki, Halupki/Sourma(I'm Italian and Polish so I know of plenty) were often perfected out of necessity. That is gone today, how sad!
    • Dudeman  •  1 year 5 months ago
      Who gives a rats ass, get a life retards.
    • *I  •  1 year 5 months ago
      Korean tacos = Hawaian (sp?) pizza? I think not, Cato.
    • Lulu  •  1 year 5 months ago
      I personally don't care what food is is "in" or "passe," if I like it, I'll eat it. If being passe means I have to make it myself, then all the better: it makes my kitchen smell good.
    • Tee  •  1 year 5 months ago
      Did someone say Cupcakes!!!
    • A Yahoo! User  •  1 year 5 months ago
      stupid people calling them korean tacos. whoever came up with that is an idiot
    • Susan J  •  1 year 5 months ago
      Come on!! Pie is so way more fattening than cupcakes! And what about scones?? They are so much easier to finish than a slice of artery-clogging pie (crust).

      Cupcakes rule!!!!!!!!
    • M S  •  1 year 5 months ago
      Anything you can get in a french bakery is what's popular in my city. There are so many french bakeries here. It's been that way at least for 15 years. Though in the last 6 years we went from having basically no cupcake shops to having many of them. But only two local small chains are the most popular around here. I never hear other cupcake places mentioned.
    • Mauna  •  1 year 5 months ago
      I've been home baking for quite sometime now and cupcakes, IMO are better than baking a whole sized cake; why? better proportion and controlled consumption sizes per person. Apple and other fruit pies are a good thing due to the FRUIT. I think what will be another big hit in the near future are tarts. These too consist of natural fruits and natural sweetended pastry pie shell bottoms for the fruit tart; Fruit Pizzas :)
    • Bird is the Word  •  1 year 5 months ago
      keep the fatty scooters charged up at the local Walmart
    • LT Bob  •  1 year 5 months ago
      Say it ain't so Joe!!!!!!!
    • Naomi  •  1 year 5 months ago
      Cupcakes are not in. They suck and they are a tease. What is the point of them anyway. Go get a nice hunk of cake if your craving real sugar! I mean seriously...what are we 12?
    • Bilal  •  1 year 5 months ago
      I still love my froyo :)
    • David  •  1 year 5 months ago
      Really! Cupcakes have been in who did the person talk too that wrote this article.There is a place in modesto of McHenry on bangs ave. called simply cupcakes the best cupcake you ever had.Cupcakes are in and that's that.
    • GT  •  1 year 5 months ago
      What a silly article - both are very much in. And the Korean tacos sound and look entirely disgusting. This article seemed to be more of an ad than informational.
    • Rhaman  •  1 year 5 months ago
      And WE wonder WHY there is a health epidemic IN THE USA? Are we nuts? Do not we realize the dangers in this indulgency into high calorie/fat desserts? Is it not diabetes a disease brought on just by diet? An uncle lost his leg to diabetes, a friend his sight, and yet another has recently been diagnosed with diabetes after years of neglecting her health. COME ON! There are gastronimic disasters attacking your body!!! DO NOT LET THIS HAPPEN TO YOU!!!!
    • Bill  •  1 year 5 months ago
      Foodie nonsense that will come and go. More pies less cupcake maybe but I like both and will continue to eat both, I didn't change for the cupcake push and I won't change for the Pie push now. More cooking shows give me a break each new show I see is dumber than the last Taco vending machines? That sounds like a Canadian idea of high quality eating, it probably sits next to the beer machine. What can I say more yuppie food elitism.
    • Buzzard  •  1 year 5 months ago
      Thank God this silly cupcake thing is passing... give me pie baby, or give me death!

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