As everyone jumps on the anti-plastic bag bandwagon (a bandwagon headed in the right direction, I'll give you), there seems to be a new hip market tote coming out every week. I'm all for reusable fabric bags, but I often bike or walk to my grocery store, so I'm not settling for pretty but impractical little fashion numbers. My bags need to have:
1) good, strong handles that are comfortable to carry and long enough to also sling over my shoulder.
2) a flat bottom that will actually hold my heavy goods-I'm usually toting at least one carton of soy milk and OJ each time, not to mention eggs and goodness knows what else, all in awkward boxes and cartons. A crease bottom bag ain't going to cut it.
3) collapsability; when I'm not hauling around groceries, I want the bag to practically disappear. I like scrunching up fabric bags and tossing them into my purse so that it's out of sight, out of mind.
So, yes, I'm nit-picky. But I'm very pleased to say that the FEED 100 bag not only hits all my requirements (it even zips itself into a convenient little pouch), but is made from 100% organic 
cotton in a factory certified for providing livable wages and benefits the UN World Food Programme (WFP) fighting worldwide hunger.
The FEED 100 bag will be sold exclusively this spring at Whole Foods Markets for $30. Each time a bag is sold, the proceeds provide 100 schoolchildren with nutritious lunches through the WFP's School Feeding program.
It's a practical, roomy, and usable. And it feels good-in more ways than one-to tote around. Not bad for a little old bag.
Elisa Huang, associate editor
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