McDonald's is getting back to its roots with an international campaign that reminisces on the early days of the fast food chain before calorie counting, Morgan Spurlock, and that really hot cup of coffee. They're also paradoxically bumping up their prices ever so slightly, according to the Huffington Post.
It makes me long for a better, if not simpler time, in McDonald's history. Not the '50s, but the '80s. Growing up in the decade of excess, Mickey D's ads were the television equivalent of action figures. You had to collect them all, but in your brain. Despite their new campaign celebrating the glory days of the original franchise's growth spurt, nothing beats the era when over a million (!!!) had been served and counting. Here's a look at the top five commercials from the fast food chain's "American Psycho" years.
5. Embarrassing moments: This commercial validated anything you weren't sure was embarrassing, like dropping books on steps. I DIE. But the real takeaway was to remind teens that eating is a great way to to stifle your pain. Okay, maybe it's not the best message...
4. Waking up with Birdie: This was one of those commercials that answered pertinent questions like where does Ronald sleep? (In a four-post bed in a meadow) What kind of alarm clock does he use?(A giant bird with lever-controlled lashes) Does Ronald take off his shoes when he sleeps? Heck no.
3. Mac Tonight: Remember when Ronald went on hiatus and a slightly buzzed, jazz-loving moon took his place?
2. Ronald on Ice: You know what would make everyone respect you? If Ronald picked you out of everyone to whisk around a rink while a cartoon deer looked on and the old owl winked knowingly. The true test of an ad's mettle is if it can straddle both a childhood fantasy and fever dream.
1. Best of all time: The Menu Song. 'Nuf Said.