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    Why Does McDonald's Keep Bringing McRib Back? Blogger Has Theory

    Why is the McRib really back again?Why is the McRib really back again?
    The McRib and McDonald's: they've had more break-ups and make-ups than Justin Timberlake and Jessica Biel.


    Since its introduction in 1981, the cult sandwich has been brought back at least 8 times for limited releases, most recently last month. Each time it makes a comeback it becomes more popular. So why isn't the McRib a McPermanent fixture, like the Big Mac?

    What's really in a McRib sandwich? Find out here

    The Awl's Willy Staley has a theory : pork prices determine every comeback the McRib makes. Staley noticed that each reintroduction of the product through the years has coincided with a drop in the cost of the 'other' white meat.

    "The product is only introduced when pork prices are low enough to ensure McDonald's can turn a profit on the product," Staley suggests. "The theory is especially convincing given the McRib's status as the only non-breakfast fast food pork item: why wouldn't there be a pork sandwich in every chain, if it were profitable?"

    McDonald's relationship with the pork industry goes back to the McRib's conception. In 1972, Roger Mandingo, a University of Nebraska professor, received a grant from the National Pork Producer's council to develop a technology that bound small "umarketable parts of the animal" into a formation that looked more appetizing. In other words, he figured out how to mold tripe, heart or stomach bits into something that looked like a choice cut of meat. Let's say, the ribs.

    Mandingo's scientific breakthrough birthed the McRib almost a decade later. It stayed on the menu during a four year dip in pork prices, but by the time costs went back up in 1986, the McRib had been retired.

    "During the product's first run, pork prices were fluctuating between roughly $9 and $13 per pound-until they spiked around when McDonald's got rid of it," explains Staley. "Also note that sharp dip in 1994-McDonald's reintroduced the sandwich that year, too."

    On the record, McDonald's reintroduced the product that year to coincide with the movie "The Flintstones". But Staley is skeptical, and he's not alone. Another popular theory of why the McRib won't stick to McDonald's ribs, is more psychological. Some believe that its limited availability is a marketing tactic that drives demand-not just for the McRib but for the McDonald's brand.

    "As much as some might want the McRib to have a permanent place under the Golden Arches, there is much to be said for the rush to such a limited window, like the euphoric burst of optimism a high-profile acquisition always brings to baseball's Chicago Cubs," suggests Chicago Tribune reporter Phil Rosenthal .

    Still, there's one thing nobody can wrap their heads around: why is the McRib so delicious? We know it's not the cut of meat. And among the 70 ingredients in the recipe, few seem appetizing on their own. One in particular is also used to make yoga mats. That doesn't exactly make you want to run to your local golden arches. Then again, who knows how long the next McRib drought will last?


    Related:

    10 grossest things found in fast food

    Did you miss the McRib?

    What's the McRib really made of?

    The McRib: do you love it or fear it?





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    3,924 comments

    • BeerGuy  •  6 months ago
      Staley needs to check his numbers. Pork has NEVER been $9 - $13 a pound in this country, unless you're talking about a high-end cut, which clearly is NOT in a McRib.
      • I'm confused 6 months ago
        It probably was $9 to $13 a hundred weight.
      • Jim 6 months ago
        ...tripe, heart or stomach goes for $9 to $13 per TON!
      • ..... 6 months ago
        good catch..haha...
    • texman  •  6 months ago
      More like 9 cents to 13 cents per pound
      • Sherwood O 6 months ago
        I was thinking 90 cents to 1.30 a pound..
    • David  •  6 months ago
      Forget about the pork. I want to know what the pickle is made of.
      • harry pie 6 months ago
        BOTH ARE MADE FROM SANDUSKY SAUSAGE
      • Better Idea guy rjc 6 months ago
        Kosher pill.
      • Zoey 6 months ago
        Cucumbers, actually. x3 They just order them ahead of time, and let them sit. That is why they are always so gross, and/or, have NO flavor! D:
    • cavey  •  6 months ago
      When I was a kid growing up on the farm , we butchered our own hogs. We made this mixture called scrapple which included everything except the oik, or so I was told. The product was good fried, but most people wouldn't eat scrapple if they knew what it was made of.
      • Snickers 6 months ago
        Back at you, Cavey.
        I, too, lived on a farm. My uncle had 65 hogs in his herd. Even though we fed them quality feed, those critters would eat anything they could get their snouts on. On the table, we ate every part, but rarely chitlins. Too much work to clean them when we had other things to eat.
      • cavey 6 months ago
        We actually washed the intestines, since we used them for sausage casings. One final note about hogs. I found them to be extremely smart.
      • ThomS 6 months ago
        Mystery pork parts and cornmeal. It fed my kin in western PA for a hard day in the coal mines. I still have it now and again.
    • Beach Bum  •  6 months ago
      seeing as how they make a "Pork" sausage breakfast sandwich i highly doubt they do this due to pork costs. otherwise they wouldnt make the breakfast sandwich either, Right?
      • Bethany 6 months ago
        Good point but one must also consider that the sausage breakfast patty is much smaller than a McRib. Also, it's sausage. Sausage(especially the kind served by a fast food restaurant)=Fillers. Lots and lots of fillers.
      • Melissa 6 months ago
        Bethany--Sausage is still pork and the McRib is made of the unsellable parts so it should be just as cheap to get if not cheaper! They are saying it's because of pork prices but obviously that's not true because they use bacon and sausage in everyday items. It's just a way to get people in the door so they keep bringing it back, it's all about the $$$
      • walter w 6 months ago
        especially since they are both basically made from scraps...
    • Pete H.  •  6 months ago
      $9 ~ $13 that's whack!!!

      In the bar I worked at in '86 our very fine ultra small baby back ribs imported from Denmark were costing us $4.29 per lb. That was a high end product from a small purveyor who always had high prices, probably could have been had @ $3.49 if we had time to shop around. McDonalds purchases their meats by the ton, NOT the pound.
    • Free style  •  6 months ago
      Pork has never been $9 to $13 dollars a pound. What garbage are they throwing at us now?
    • Kozzy  •  6 months ago
      A few years ago McDonald's tried to make a "healthy" hamburger out of seaweed extract. I didn't like it very much but it was kinda cool... when you held it up to your ear you could hear the ocean.... :P
    • Lachino  •  6 months ago
      Why are people so shocked about eating tripe, stomach and hearts? They are still made from the same thing. guess what? Proteins, amino acid, whatever you call it. Its just that americans are so brainwashed about what is good to eat (lean meat) and whats not good to eat (tripe) In other countries, its considered a delicacy. And guess what people, the hot dog you eat has the same content as the McRib patty.
    • sretnuh  •  6 months ago
      Why is pork so much cheaper than beef in the grocery store?
    • Bob  •  6 months ago
      In other words, the McRib sandwich is made out of McGuts. Yum.
    • Sergio  •  6 months ago
      What in the hell is in a McRib?
    • Daniel K  •  6 months ago
      Chicken nuggets aren't much better, they strain chicken trimmings including bones..so the marrow gets in. Chicken Mc Marrow's
    • A Yahoo! user  •  6 months ago
      Living in Texas, I go to my favorite barbeque joint and get a pulled pork sandwich when I have a hankerin' for some pig meat.
    • Alex  •  6 months ago
      I keep wondering if the people who like the Mcrib have ever tasted a real rib sandwich?.....noobs
    • Jo  •  6 months ago
      this is false, the McRib comes back every year at the same time, not when pork prices are down.
    • Toni S  •  6 months ago
      Ive been a manager for McDonalds and the answer is.........towards the later part of the year sales drop because of Christmas shopping and holidays, McRib is popular enough that they make good sales on them to make up sales. This is also why this is the time of year that Arbys brings back 5 for 5... More
    • sardonicus  •  6 months ago
      it's made of employee's they don't want to fire or
      lay off.
    • craig  •  6 months ago
      i wasnt very happy when i found out 2 mcribs and a large soda came up to $8.00
    • Donald  •  6 months ago
      It's obvious this is a "SLAM" piece-so bias and so slanted. If the mcrib is made up of heart,tripe and stomach (which Wiess cleverly alleged McDonalds fills their ribs with) then
      why would it matter what the price of pork is?Whe was the last time she slammed hot dogs? And $9 to $13 a pound-Get real. A Sh@tty piece by a sh$tty writer.

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