microwave popcorn became popular in the early 1980s, fans of the whole-grain snack have faced a familiar problem. If you don't stop the microwave at exactly the right moment, you end up with either too many tooth-shattering unpopped kernels or a bag of scorched popcorn and a smoke-filled kitchen.Ever since
"Our consumer services team found that this is the most frequent difficulty that consumers have," Craig Tokusato, vice president of marketing for Diamond Foods and the person in charge of its Pop Secret popcorn division, told Yahoo! Shine in a phone interview. "It's a highly frequent and annoying problem."
How frequent is "highly frequent?" According to an informal in-house study by Deutsch LA, about 400 people per week send some sort of angry message through social media about having burned their popcorn.
"We needed to find an interactive way to fix an age-old problem," DeutschRead More »from How to Avoid Burning Your Popcorn: The Perfect Pop App