Aliza sherman

Friday, November 27, 2009

  • Should you blog for business?

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    By Aliza Sherman, on Fri Jul 11, 2008 3:34pm PDT

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    It seems like everybody wants a blog these days, but is a blog really necessary for a company? Here are some things to ask yourself before blogging for your business.

    1. Do you have time to blog? Blogging is a time-consuming process because people who read blogs expect a certain amount of fresh content on a regular basis -- at a minimum, weekly -- preferably several times a week.

    2. Do you have anything interesting to say? Blogs about your company and your products may sound interesting to you, but people rarely tune into a "commercial" blog unless there is additional information of real value. Read More »

  • Starting an online business: 8 things you need to know

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    By Aliza Sherman, on Thu Jun 19, 2008 1:07pm PDT

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    What does it take to start a business online? I'm talking about a solely online business, not the online component of your "bricks and mortar" business but a bonafide e-biz.

    Starting a business online - an e-store, for example - does not mean instant success. Some things to consider before starting an online business are the same things you need to think about before starting a regular business.


    Let's say you have an example for an online catalog. Some things to think about include: Read More »

  • What's a Mompreneur, Really?

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    By Aliza Sherman, on Thu Jun 19, 2008 8:57am PDT

    As a writer, I receive a lot of pitches from PR people trying to get me to write about their clients. Since I specialize in writing about women in business, I see my fair share of pitches with the term "Mompreneur" in them. I've even seen some for "Momtrepreneur," but that... Read More »

  • Your quick business startup checklist

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    By Aliza Sherman, on Thu Jun 19, 2008 8:47am PDT

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    You have a business idea, you've tested it out a bit and done some market research, you have a business name and you are ready to get started. Here are some things to consider as you start a business:

    1. Structure - Check with both your accountant and a lawyer about the best way to structure your business (sole proprietorship, LLC, corporation).


    2. Bookkeeping - Hire a bookkeeper or accountant to set up your company's books.


    3. Intellectual Property - Turn to a lawyer to help define and protect copyrights and trademarks, including your company name. For all 10, Read More »

  • Funding your business idea

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    By Aliza Sherman, on Wed May 28, 2008 3:09pm PDT

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    If the answer to the question "How do I fund my business idea?" were simple, we'd all have businesses. There is no easy answer and almost no single correct answer. But here are the most common options you have - and maybe a few not so common ones.

    1. YOP - Your Own Pockets. If you don't have any money in the bank, you may want to think twice about starting a business until you have a little savings tucked away. That said, lots of people took the business plunge without a safety net. Not the most advisable approach, but if you've got a solid plan and unrelenting stick-to-it-edness, you just might make it to the next step. Read More »

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