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Katja Presnal’s
online store
Skimbaco.com got an unexpected PR jolt in May, 2008,
when Tom Cruise pointed out his daughter Suri’s cute ladybug shoes
from the Skimbaco site while giving Oprah a televised house
tour. The Cruises had received them from a friend as part of
a holiday gift package
Katja had assembled.
Katja's PR challenge was to let the media world know those
shoes came from her store, which she did with a successful word of
mouth campaign using social media. Several media outlets contacted
Katja, who had been in business just over a year, and fifty
websites covered the story.
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Related: snazl, skimbaco, relauncher, lifetime tv, katja presnal, career break
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In this market, the mantra for relaunchers (people returning to
work after a career break) and the newly unemployed must be “there
are jobs out there – I just have to find them.” Even more
important, you may find matches for your skill set or your work
schedule preference in the most unlikely places.
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Related: returning to work, returning to work, raytheon, raytheon, kaiser permanente, kaiser permanente, harvard vanguard, harvard vanguard, dunkin donuts, dunkin donuts, claremont colleges, claremont colleges, career break, career break
Having worked as both an external and internal corporate recruiter,
I’ve been asked to review a lot of friends’ resumes lately. While
there’s no one-size-fits-all solution, I believe the following
guide will help you both improve your current draft and avoid the
worst resume pitfalls. For those seeking to return to work after a
career break of three years or more, we highly recommend making
contact with a prospective employer first, either in person or
through a mutual connection, before forwarding your resume. Most
relaunchers do not fare well using only online job boards and
application systems.
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Related: resumes, resumes, relaunching, relaunching, reentering the workforce, reentering the workforce, career break, career break
