Coupons

Jennifer Romolini is all over the news that lipstick is back in vogue with a recession threatening. Well, I've got some less fashion-forward yet interesting economic news: Coupons are making a comeback it seems, too.

And while it's tough to know how many people are grabbing scissors and clipping paper coupons, online coupon sites are seeing a rise in activity. As BusinessWeek Online reports, the number of page views and time spent on web sites that offer money-off coupons for all kinds of stores and products is up in recent months. Pages views were up 38 percent to 281 million in March from a year earlier, according to comScore, the Internet marketing research firm that measures such things.

But before you sharpen your scissors and start clipping and clicking away to find coupons, we have to ask the obvious question: Do coupons really save enough money to make it worth the effort and time spent finding, clipping and using them?
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