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Taking a different approach to rating this year's Super Bowl ads, I wanted to see how effective the ads were with a variety of voters. Usually, I do my Super Bowl ad rating, with my marketing-to-women hat on, by myself. But this year, I pulled together my own team to help with the rating of…
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Last night I had dinner with a self-proclaimed Doritos lover. He's such a fan that he's been researching recipes that call for his chips of choice in the ingredients. Read More »
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Some of you may recall that at the opening of summer I dragged myself off kicking and screaming to try a new workout called Physique 57. The goal was to get myself in decent enough shape to wear a bikini on the
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When I was a grad student, lo so many years ago, now, you know what I ate? Mostly Doritos and a lot of Taco Bell. I had a thing for the seven layer burrito for the longest time, and this crazy thing against the kitchen. I was an unhealthy grad student, because I decided that my schoolwork was totally more important! Okay, what I was was lazy, pretty much. Read More »
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