Flame

It's taken me a whole day to write about this because, frankly, I cannot decide if this information is completely awesome  or cheesy-awful in a way that signifies humanity's decline. Help me out here: Burger King recently debuted a new fragrance. It's called Flame and it is supposed to be really sexy while also capturing the smell of the Whopper. The official description is as follows: "The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat." (Can't you just see the poor ad copy schmuck sitting at his desk spritzing and re-spritzing Flame and trying to get inspired to write this text? "With a hint of flame-broiled meat"! That guy (or woman) is a genius.)

In any case, while the concept of a perfume that smells like a burger is itself unnerving, nothing can prepare you for Flame's fantastically tacky... Read More »