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I’ve been thinking a lot about time management and productivity lately, so I decided to check in with Gina Trapani, who is best known as the founder of the blog Lifehacker, and the author of the book “Upgrade Your Life,” an indispensable guide to how to work smarter in the digital age. When I last interviewed Trapani, she was still editing Lifehacker, which is owned by Gawker Media. She left that position in January. These days she divides her time between computer programming, writing for her personal blog, Smarterware, and freelance writing for a variety of publications.
We chatted via phone and email about going through transitions and forging a new path away from a brand you’ve been closely identified with. The following is a condensed version of our conversations.
So how does it feel to be just Gina Trapani after four years of being Gina Trapani, editor of Lifehacker, one of the most powerful blogs in the world?
Lifehacker is this great brand, packaged really nicely and my name was tied very closely with it. Now that I’m not there, I’m not a brand anymore. Read More »- Let’s talk: Comment (2) | Blog
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