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Read More »Your life is expensive: clothes, cell phone bills, iInternet service, cable TV, dining out, movies, concert tickets and nightclubs (with cover charges and high-priced drinks). How are you possibly going to afford all this on an entry-level salary? Maybe you need to change the people you hang out with.
The 40 million people in Generation Y (those born 1980 to 2000) have a combined disposable income of $200 billion. That's enough to make any product marketer salivate. The rest of the world pays close attention to the products you choose because you not only influence each other, but studies have found that your preferences shape your parent's purchasing decisions on everything from groceries to big-ticket items.- Let’s talk: Comment (2) | Blog
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