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There are tons of makeup foundations on the market and we admit it can be overwhelming. To top it all of, beauty brands are constantly coming out with new formulations of foundations each geared toward a specific issue and a specific consumer. So here we breakdown the six most popular foundation formulas along with some of our favorites tried and tested!
Cream Foundations
Cream foundations are packed with moisture and suit well on dry and or mature skin. The thick, sometimes-heavy, texture lasts all day, and can be "thinned out" with a wet sponge or layered for a more full cover. Cream foundations are almost always medium-to-full or full in terms of coverage, so this may not suit those who seek minimal coverage. A good thing is that with most cream foundations, the coverage can almost always look natural, leaving a dewy (but not shiny) finish. There are also cream-to-powder foundations which are cream in texture but leave a more matte and satiny finish. Another plus? Cream foundations can usually be used as concealer or even as a body foundation for parts other than your face. Right now, we're obsessing over Illamasqua's Cream Foundation, $30.00 at Sephora.com.
Powder Foundations
There are two types of powder foundations, pressed and loose. Pressed powder foundations usually pack a bit more moisture since they are usually molded or pressed with oils unlike loose powders which are jet-milled. Powder foundations are great but they are NOT for everyone. They cater more to those with oily skin and problematic t-zone areas. Sponges and large fluff brushes work best to apply them, however go on with a light hand, as powder foundations can easily look caked on. Our favorite hydrating powder foundation will always be Smashbox's 'Halo' Hydrating Perfecting Powder, $59.00 at Nordstrom.com.
Liquid Foundations
We absolutley love liquid foundations! They are by far the most versatile of the group and have many uses and benefits. Perfect for most skin types, there's an array of liquid foundations out on the market for a number of skin conditions, needs and problems. There are liquid foundations specifically targeted for mature skin, and liquid foundations for acne-prone skin, even liquid foundations for high-definition filming. What we love is that liquid foundations give you control of the coverage and blends endlessly until you are satisfied. Plus, if you ever have a day where you want to step out sans all of the makeup, simply add a few drops of your liquid foundation into your daily moisturizer and voila -- you have a new tinted moisturizer! Our go-to-liquid queen bee...Make Up For Ever Invisible Cover Foundation, $40.00 at Sephora.com.
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MAC is out, and Maybelline is in
after signing a two year contract as an official sponsor of
Mercedes-Benz Fashion Week. It comes as ittle surprise that we’ll
be seeing the L’Oreal-owned drugstore brand all over the tents
since they will be creating the make-up looks for nine shows taking
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The other day at a press event, I watched a group of spindly editors uncomfortably decline a buffet of scones with clotted cream, cream puffs, and even pastries adorned with edible gold leaf. But when the brand's PR rep passed around her line's best-selling mascara, each and every editor gushed over how deliciously fattening the formula was. Read More »
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1) Jane Be Pure Mineral Lip Balm in Rose Quartz: An almost stainlike subtle berry tint—so pretty—and totally moisturizing. I put it on like 30 times a day at my desk. $3.99, walgreens.com
2) Cover Girl TruBlend Naturally Blush Luminous Powder in Pure Romance: Peachy pink with the kind of shimmer that makes you look glowy and healthy, not sparkly. I dust it all over my face when I'm hungover and trick everyone (I think). $7.29, drugstore.com
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