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From TLC to Helping You “Advertise Yourself”: Chilli Gets Down to Business
By Sparkplugging, on Sat Sep 6, 2008 9:09pm PDT
Written by Jessica Smith: I have to admit, the morning before my interview with Chilli from TLC, I was singing all of TLC’s...
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Contingency plans for a 'company of one' -- when life gets in the way of work
By Aliza Sherman, on Fri Jul 11, 2008 3:54pm PDTLast year, when my husband got word that his brother was killed in a car accident, I was on standby as his support system, wanting to be at the ready for anything he needed as he processed his grief.
This incident put my mind into overdrive about how one manages a business while dealing with life's issues, tragedies and unexpected events. If I had a staff, I'd say now is the time that delegation should kick in, preparing staff to take over projects and tasks. As a Company of One, however, I don't have anyone to delegate to, and this could be a problem.
So how should we as business owners prepare for those moments when life steps in and kicks you out of the office for an undetermined number of days? Here are some of my thoughts: Read More »
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Should you blog for business?
By Aliza Sherman, on Fri Jul 11, 2008 3:34pm PDTIt seems like everybody wants a blog these days, but is a blog really necessary for a company? Here are some things to ask yourself before blogging for your business.
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1. Do you have time to blog? Blogging is a time-consuming process because people who read blogs expect a certain amount of fresh content on a regular basis -- at a minimum, weekly -- preferably several times a week.
2. Do you have anything interesting to say? Blogs about your company and your products may sound interesting to you, but people rarely tune into a "commercial" blog unless there is additional information of real value. Read More »
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What's a Mompreneur, Really?
By Aliza Sherman, on Thu Jun 19, 2008 8:57am PDTAs a writer, I receive a lot of pitches from PR people trying to get me to write about their clients. Since I specialize in writing about women in business, I see my fair share of pitches with the term "Mompreneur" in them. I've even seen some for "Momtrepreneur," but that... Read More »
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What's a mompreneur...really?
By Aliza Sherman, on Wed May 7, 2008 4:18pm PDTAs a writer, I receive a lot of pitches from PR people trying to get me to write about their clients. Since I specialize in writing about women in business, I see my fair share of pitches with the term "Mompreneur" in them.
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Wondering what the term "mompreneur" really meant, I did a quick search on Google and came up with several definitions:
Definition: A female business owner who is actively balancing the role of mom and the role of entrepreneur (Entrepreneur.com)
Most definitions, however, are more specific and refer to women entrepreneurs who are work-at-home moms.
MompreneursOnline.com defines mompreneurs as work-at-home mothers and claim to have coined and trademarked the term in 1996 with their first Mompreneurs book.
So do we really need the term "Mompreneur?"
Maybe 10 years ago, it was catchy and cute, but as a female writer who writes daily about women in business, I have to admit I'm more likely to ignore a pitch with "mompreneur" in the email subject versus "female entrepreneur" or "woman business owner" because it just doesn't sound credible or legitimate enough. Read More »
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